Pub 9 2020-2021 Issue 1

24 San Diego Dealer San Diego County New Retail Car and Light Truck Registrations YTD thru Feb. YTD Market Share 2020 2021 % change 2020 2021 change Industry Total 21,495 21,646 0.7% Cars 8,117 6,530 -19.6% 37.8 30.2 -7.6 Light Trucks 13,378 15,116 13.0% 62.2 69.8 7.6 0.4% -19.4% -32.7% -37.7% -18.4% -14.8% -10.7% -10.9% -0.6% -4.0% 1.0% 0.3% -60.0% -40.0% -20.0% 0.0% 20.0% Mar-20 Apr-20 May-20 Jun-20 Jul-20 Aug-20 Sep-20 Oct-20 Nov-20 Dec-20 Jan-21 Feb-21 % change vs. year earlier Last month in period Domestic 27.3% European 15.7% Japanese 48.4% Korean 8.6% Domestic 30.7% European 15.8% Japanese 45.7% Korean 7.8% 1.6% 13.0% -17.5% -19.6% -2.1% 0.7% -40.0% -20.0% 0.0% 20.0% 40.0% U.S. County TOTAL Cars Trucks San Diego Outlook Covering the San Diego County automotive market Data thru February 2021 Data Information Released by: New Car Dealers Association San Diego County Percent Change in Three Month Moving Average of New Retail Registrations versus Same Period Year Earlier The graph above provides a clear picture of the trending direction of the county market. It shows the year- over-year percent change in the three month moving average of new retail light vehicle registrations. The three month moving average is less erratic than monthly registrations, which can fluctuate due to such factors as the timing of manufacturer incentive programs, weather and title processing delays by governmental agencies. Data Source: AutoCount data from Experian. The graph above compares the change in new retail car and light truck registrations in both the county and U.S. markets. U.S. fig- ures were estimated by Auto Outlook. Data Source: AutoCount data from Experian. Japanese brand market share 2020: 48.4% Japanese brand market share 2021: 45.7% Data Source: AutoCount data from Experian. Percent Change in County and U.S. New Retail Light Vehicle Markets YTD ‘21 thru Feb. vs. Year Earlier Japanese, Domestic, European, and Korean Brand Market Shares - YTD ‘20 thru Feb. Japanese, Domestic, European, and Korean Brand Market Shares - YTD ‘21 thru Feb. Data Source: AutoCount data from Experian. Data presented in Auto Outlook measures new retail vehicle registrations in San Diego County. Monthly recording of registrations occurs when vehicle title information is processed, which may differ from date of sale. Title recording can occasionally be subject to processing delays by governmental agencies. For this reason, the year-to-date figures will typically be more reflective of market results Data Source: AutoCount data from Experian.