Pub 9 2020-2021 Issue 1

PUB YR 9 2020-2021 | ISSUE 1 25 San Diego County New Retail Light Vehicle Registrations Registrations - 2 months combined Market share 12/19 & 1/20 12/20 & 1/21 % change 12/19 & 1/20 12/20 & 1/21 Acura 303 211 -30% 1.3% 0.9% Alfa Romeo 63 39 -38% 0.3% 0.2% Audi 541 443 -18% 2.3% 1.9% BMW 840 772 -8% 3.5% 3.2% Buick 63 48 -24% 0.3% 0.2% Cadillac 104 107 3% 0.4% 0.4% Chevrolet 1,186 1,788 51% 5.0% 7.5% Chrysler 64 88 38% 0.3% 0.4% Dodge 205 168 -18% 0.9% 0.7% FIAT 13 0 -100% 0.1% 0.0% Ford 1,790 1,670 -7% 7.5% 7.0% Genesis 45 36 -20% 0.2% 0.2% GMC 241 323 34% 1.0% 1.4% Honda 2,703 2,491 -8% 11.3% 10.4% Hyundai 935 860 -8% 3.9% 3.6% Infiniti 226 121 -46% 0.9% 0.5% Jaguar 60 27 -55% 0.3% 0.1% Jeep 695 714 3% 2.9% 3.0% Kia 1,091 929 -15% 4.6% 3.9% Land Rover 254 326 28% 1.1% 1.4% Lexus 957 840 -12% 4.0% 3.5% Lincoln 123 74 -40% 0.5% 0.3% Maserati 26 15 -42% 0.1% 0.1% Mazda 741 609 -18% 3.1% 2.6% Mercedes 949 990 4% 4.0% 4.1% MINI 70 67 -4% 0.3% 0.3% Mitsubishi 56 18 -68% 0.2% 0.1% Nissan 1,100 969 -12% 4.6% 4.1% Other 48 45 -6% 0.2% 0.2% Porsche 187 198 6% 0.8% 0.8% Ram 433 496 15% 1.8% 2.1% Subaru 1,137 1,233 8% 4.8% 5.2% Tesla 1,372 1,655 21% 5.7% 6.9% Toyota 4,403 4,543 3% 18.4% 19.0% Volkswagen 693 680 -2% 2.9% 2.8% Volvo 200 277 39% 0.8% 1.2% 0.0 5.0 10.0 15.0 20.0 Mazda Volkswagen Jeep BMW Lexus Hyundai Kia Mercedes Nissan Subaru Tesla Ford Chevrolet Honda Toyota 3.1 2.9 2.9 3.5 4.0 3.9 4.6 4.0 4.6 4.8 5.7 7.5 5.0 11.3 18.4 2.6 2.8 3.0 3.2 3.5 3.6 3.9 4.1 4.1 5.2 6.9 7.0 7.5 10.4 19.0 Market Share 12/20 & 1/21 12/19 & 1/20 This report is sponsored by the New Car Dealers Association San Diego County (858-550-0080) and produced by Auto Outlook (610-640- 1233). Any material quoted must be attributed to San Diego Auto Out- look, published by Auto Outlook, Inc. on behalf of NCDA San Diego County. Data source must also be shown as “Data Source: AutoCount Data from Experian.” Please contact the Association with any questions or comments regarding the publication. Copyright February 2021. San Diego Auto Outlook Data thru January 2021 County Market Share for Top 15 Selling Brands Dec. ‘20 & Jan. ‘21 vs. Year Earlier Data Source: AutoCount data from Experian. Top ten ranked brands in each percent change category are shaded gray. Data Source: AutoCount data from Experian.