Pub. 10 2021-2022 Issue 2

PUB YR 10 2021-2022 | ISSUE 2 23 Covering Third Quarter 2021 Page 3 Mercedes 3.4% Hyundai 4.5% Subaru 4.7% Nissan 4.7% Kia 4.8% Tesla 6.5% Chevrolet 6.6% Ford 6.6% Honda 11.6% Toyota 19.0% Honda Accord 1.9% Chevrolet Silverado 2.5% Toyota Camry 2.6% Honda CR-V 2.7% Toyota Corolla 2.7% Tesla Model 3 2.8% Toyota Tacoma 3.1% Tesla Model Y 3.4% Honda Civic 3.4% Toyota RAV4 4.1% 0.5 1.0 1.5 2.0 Feb-14 May-14 Aug-14 Nov-14 Feb-15 May-15 Aug-15 Nov-15 Feb-16 May-16 Aug-16 Nov-16 Feb-17 May-17 Aug-17 Nov-17 Feb-18 May-18 Aug-18 Nov-18 Feb-19 May-19 Aug-19 Nov-19 Feb-20 May-20 Aug-20 Nov-20 Feb-21 May-21 Aug-21 Millions San Diego County New Vehicle Market Dashboard TRACKING ECONOMIC INDICATORS Total Employment in San Diego County Up $1.95 vs. year earlier AUGUST 2020 SU MO TU WE TH FR SA 10.8% Monthly Unemployment Rates in San Diego County JULY 2021 SU MO TU WE TH FR SA 6.9% AUGUST 2021 SU MO TU WE TH FR SA 6.6% Average Hourly Earnings for All Workers in County - Aug. 2021 $35.32 TOP TEN RANKINGS IN COUNTY MARKET Data Source: AutoCount data from Experian. Market Share for Top Ten Selling Brands in County Market YTD 2021 thru September Market Share for Top Ten Selling Models in County Market YTD 2021 thru September Total employment in the county continued to drift slightly higher during the summer of 2021. The unemployment rate was 6.6% in August. Consum- er sentiment has moved lower due to inflationary pressures and concerns about the pandemic. Household net worth has hit record highs, which should provide a boost to new vehicle sales when supply issues abate. University of Michigan Consumer Sentiment (U.S.) Key Values During Past 10 Years 10 year low - 59.4 (Sep. 2011) 10 year high - 101.4 (Mar. 2018) Most recent - 72.8 (Sep. 2021) 12 month high - 88.2 (Apr. 2021) Household Net Worth Trillions of $ (U.S.) Sources: Bureau of Labor Statistics, University of Michigan, and Federal Reserve. 0.0 40.0 80.0 120.0 160.0 '09 '10 '11 '12 '13 '14 '15 '16 '17 '18 '19 '20 '21 Quarters shown for each year Continued on page 24