PUB YR 10 2021-2022 | ISSUE 3 13 REGIONAL ECONOMIC GENERATOR Despite inventory-related setbacks, San Diego County’s Franchised New Car Dealers continued to be a substantial regional economic generator in 2021, actually showing improvements in nearly every category over 2020. Sales of new and used vehicles rebounded from last year’s decline, and combined with revenue increases from service and parts sales, total dealership sales reached $13.9 billion. The extraordinary economic impact of San Diego County’s franchised new car dealers is spread throughout the region. There are dealerships in every major municipality, including: Carlsbad, Chula Vista, El Cajon, Encinitas, Escondido, La Jolla, La Mesa, Lemon Grove, National City, Oceanside, Pacific Beach, Poway, San Diego and Vista. San Diego County dealers employed nearly 13,000 full and part time employees in 2021 with a payroll exceeding $1 billion for the first time. Additionally, dealers made purchases from other California businesses totaling more than $242 million. CHARITABLE CONTRIBUTIONS: $3.5 MILLION For decades San Diego County’s franchised new car dealers have financially supported a wide range of local organizations with annual donations. In 2021, dealers contributed a record $3.5 million to benefit the San Diego County community. Additionally, individual dealerships support youth sports teams and civic organization throughout the county, and several dealers serve on boards of directors for local and regional charities, schools and other non-profit organizations. 2021 SAN DIEGO COUNTY DEALERSHIP SALES: $13.9 BILLION New Vehicle Sales: $7,840,630,476 Used Vehicle Sales: $3,650,652,684 Parts & Accessories: $939,414,294 Service Department: $681,382,170 Finance & Insurance: $533,132,460 Other Departments: $248,802,372 Emerging from the Coronavirus and yet challenged by inventory shortages, franchised new car dealers increased overall dealership sales, exceeding pre-pandemic levels. Dealers continued to draw consumers to dealerships to purchase a widening range of new and redesigned models as they replaced existing vehicles. New vehicle sales increased by $1.5 billion in 2021 vs. 2020 (including fleet sales). Sales of pre-owned vehicles were up by over $900 million last year as well.
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