PUB YR 10 2021-2022 | ISSUE 3 27 Continued on page 28 Page 6 San Diego Auto Outlook 0.7% 0.5% 3.8% 3.7% 1.2% 2.6% 2.2% 2.2% 6.5% 2.1% 2.6% 5.5% 5.0% 4.6% 8.6% 5.0% 11.2% 7.6% 3.3% 13.7% 0.9% 0.9% 1.1% 1.6% 1.8% 2.7% 2.8% 3.0% 3.3% 3.4% 4.0% 4.5% 4.6% 4.7% 4.8% 5.2% 7.9% 10.4% 10.8% 16.8% 0.0% 2.0% 4.0% 6.0% 8.0% 10.0% 12.0% 14.0% 16.0% 18.0% Volvo Land Rover GMC Ram Audi Mazda Lexus Volkswagen Jeep Mercedes BMW Hyundai Subaru Kia Chevrolet Nissan Ford Honda Tesla Toyota Market Share County U.S. The graph below provides a comparison of San Diego County and U.S. new retail market share during the first three months of 2022 for the top 20 selling brands in the county. Brands are positioned on the graph from top to bottom based on county market share. Toyota was the county leader, accounting for 16.8% of the market, well above its estimated 13.7% share in the Nation. BRAND SCOREBOARD - PART TWO Toyota and Tesla County Shares are Well Above U.S. County and U.S. Market Share - YTD thru 2022, thru March Data Source: AutoCount data from Experian. Toyota, Tesla, Honda, and Mercedes county market shares were well above U.S. levels.
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