Continued on page 28 Page 6 San Diego Auto Outlook BRAND SCOREBOARD Six Brands Had Increases in First Half of 2022 Percent Change in San Diego County New Retail Light Vehicle Registrations YTD 2022 thru June vs. YTD 2021 The graph below provides a comparative evaluation of brand sales performance in the San Diego County market. It shows the year-to-date percent change in registrations during the first six months of this year versus year earlier for each brand, organized by category (i.e., Domestic, European, and Asian). Brand results are typically determined by new product offerings, marketing effectiveness, and incentives. But in 2022, sales performance is almost entirely a function of which brands had more inventory. Data Source: AutoCount data from Experian. -35.8% -28.5% -28.1% -20.9% -20.6% -19.9% -17.7% -6.5% -4.9% 8.2% 21.8% 42.8% -47.4% -34.0% -33.3% -25.4% -19.1% -16.5% -15.7% -12.4% 8.3% 10.8% -55.2% -51.8% -42.0% -40.9% -33.9% -30.7% -18.7% -18.0% -12.0% -7.2% 57.2% -100.0% -50.0% 0.0% 50.0% 100.0% Infiniti Honda Acura Toyota Mazda Subaru Lexus Kia Nissan Hyundai Mitsubishi Genesis Jaguar Land Rover Alfa Romeo Audi Volkswagen Porsche Volvo Mercedes MINI BMW Buick Chrysler Dodge Lincoln Chevrolet Ram GMC Cadillac Jeep Ford Tesla Domestic Brands Asian Brands European Brands PUB YR 10 2021-2022 | ISSUE 4 27
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