Continued from page 27 Covering Second Quarter 2022 Page 7 0.0 20.0 40.0 60.0 Infiniti Genesis Chevrolet Acura Porsche Audi Lexus Mercedes BMW Tesla 0.0 10.0 20.0 30.0 Hyundai Honda Jeep GMC Nissan Ram Chevrolet Toyota Ford 0.0 10.0 20.0 30.0 Ford Volkswagen Jeep Nissan Kia Mazda Subaru Hyundai Honda Toyota 0.0 10.0 20.0 30.0 Volkswagen Nissan Honda Jeep Chevrolet Kia Hyundai Subaru Ford Toyota 0.0 20.0 40.0 60.0 Genesis Porsche Acura Land Rover Volvo Lexus Audi BMW Mercedes Tesla 0.0 10.0 20.0 30.0 Porsche Land Rover Volvo Audi Lincoln Cadillac Acura Mercedes Lexus BMW 0.0 10.0 20.0 30.0 40.0 Ford Dodge Subaru Mazda Volkswagen Hyundai Kia Nissan Honda Toyota BRAND SEGMENT MARKET SHARES Top Selling Brands in 7 Primary Segments Data Source: AutoCount data from Experian. Toyota is top seller. Honda county share is higher than U.S. The seven graphs on this page show brand market share in seven key segments in the first half of 2022 in both the San Diego County and U.S. markets. County percent share is depicted by the red bars, U.S. share is light gray. Top ten brands in each segment are ranked from top to bottom based on San Diego County market share. Segments were defined based on model classifications instead of overall brand positioning. For instance, Chevrolet appears on the Luxury and Sports cars graph because of the Corvette. Small SUVs consists of both Sub Compact and Compact models. Email Auto Outlook (autooutlook@icloud.com) for market share information for Vans and Mini Vans. Non Luxury Cars Legend for all graphs Brand share of segment in county during YTD ‘22 Brand share of segment in U.S. market during YTD ‘22 Luxury and Sports Cars Pickups Small Non Luxury SUVs Mid and Full Size Non Luxury SUVs Small Luxury SUVs Mid and Full Size Luxury SUVs Tesla is top seller and county share is higher than U.S. Ford is top seller. Toyota county share is higher than U.S. Toyota is top seller and county share is higher than U.S. Toyota is top seller. Kia county share is higher than U.S. Tesla is top seller and county share is higher than U.S. BMW is top seller. Acura county share is higher than U.S. 28 San Diego Dealer
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