Page 10 San Diego Auto Outlook The table shows new retail light vehicle (car and light truck) registrations in the San Diego County market. Figures are shown for the 2nd Quarters of ‘21 and ‘22, and year-to-date totals. The top ten ranked brands in each change category are shaded light yellow. Brand Registrations Report San Diego County New Retail Car and Light Truck Registrations Second Quarter YTD thru June Registrations Market Share (%) Registrations Market Share (%) 2Q '21 2Q '22 % change 2Q '21 2Q '22 Change YTD '21 YTD '22 % change YTD '21 YTD '22 Change TOTAL 40,753 32,358 -20.6 75,263 65,040 -13.6 Cars 12,918 9,207 -28.7 31.7 28.5 -3.2 22,951 18,779 -18.2 30.5 28.9 -1.6 Light Trucks 27,835 23,151 -16.8 68.3 71.5 3.2 52,312 46,261 -11.6 69.5 71.1 1.6 Domestic Brands 10,800 9,670 -10.5 26.5 29.9 3.4 21,156 19,832 -6.3 28.1 30.5 2.4 European Brands 6,216 4,989 -19.7 15.3 15.4 0.1 11,636 10,095 -13.2 15.5 15.5 0.0 Japanese Brands 19,624 13,797 -29.7 48.2 42.6 -5.6 35,563 28,100 -21.0 47.3 43.2 -4.1 Korean Brands 4,113 3,902 -5.1 10.1 12.1 2.0 6,908 7,013 1.5 9.2 10.8 1.6 Acura 414 263 -36.5 1.0 0.8 -0.2 693 498 -28.1 0.9 0.8 -0.1 Alfa Romeo 35 31 -11.4 0.1 0.1 0.0 84 56 -33.3 0.1 0.1 0.0 Audi 819 575 -29.8 2.0 1.8 -0.2 1,549 1,156 -25.4 2.1 1.8 -0.3 BMW 1,197 1,150 -3.9 2.9 3.6 0.7 2,222 2,463 10.8 3.0 3.8 0.8 Buick 96 45 -53.1 0.2 0.1 -0.1 165 74 -55.2 0.2 0.1 -0.1 Cadillac 163 127 -22.1 0.4 0.4 0.0 334 274 -18.0 0.4 0.4 0.0 Chevrolet 2,723 1,892 -30.5 6.7 5.8 -0.9 5,239 3,462 -33.9 7.0 5.3 -1.7 Chrysler 141 50 -64.5 0.3 0.2 -0.1 255 123 -51.8 0.3 0.2 -0.1 Dodge 310 166 -46.5 0.8 0.5 -0.3 598 347 -42.0 0.8 0.5 -0.3 Ford 2,922 2,533 -13.3 7.2 7.8 0.6 5,503 5,107 -7.2 7.3 7.9 0.6 Genesis 89 125 40.4 0.2 0.4 0.2 166 237 42.8 0.2 0.4 0.2 GMC 447 375 -16.1 1.1 1.2 0.1 894 727 -18.7 1.2 1.1 -0.1 Honda 5,054 2,821 -44.2 12.4 8.7 -3.7 8,714 6,234 -28.5 11.6 9.6 -2.0 Hyundai 1,961 2,016 2.8 4.8 6.2 1.4 3,220 3,484 8.2 4.3 5.4 1.1 Infiniti 147 99 -32.7 0.4 0.3 -0.1 299 192 -35.8 0.4 0.3 -0.1 Jaguar 90 39 -56.7 0.2 0.1 -0.1 152 80 -47.4 0.2 0.1 -0.1 Jeep 1,312 1,009 -23.1 3.2 3.1 -0.1 2,391 2,103 -12.0 3.2 3.2 0.0 Kia 2,063 1,761 -14.6 5.1 5.4 0.3 3,522 3,292 -6.5 4.7 5.1 0.4 Land Rover 388 274 -29.4 1.0 0.8 -0.2 862 569 -34.0 1.1 0.9 -0.2 Lexus 1,133 874 -22.9 2.8 2.7 -0.1 2,169 1,786 -17.7 2.9 2.7 -0.2 Lincoln 109 60 -45.0 0.3 0.2 -0.1 237 140 -40.9 0.3 0.2 -0.1 Maserati 41 31 -24.4 0.1 0.1 0.0 59 61 3.4 0.1 0.1 0.0 Mazda 1,324 834 -37.0 3.2 2.6 -0.6 2,172 1,725 -20.6 2.9 2.7 -0.2 Mercedes 1,319 1,214 -8.0 3.2 3.8 0.6 2,667 2,336 -12.4 3.5 3.6 0.1 MINI 134 86 -35.8 0.3 0.3 0.0 206 223 8.3 0.3 0.3 0.0 Mitsubishi 71 78 9.9 0.2 0.2 0.0 110 134 21.8 0.1 0.2 0.1 Nissan 2,011 1,676 -16.7 4.9 5.2 0.3 3,540 3,365 -4.9 4.7 5.2 0.5 Other 57 59 3.5 0.1 0.2 0.1 132 112 -15.2 0.2 0.2 0.0 Porsche 338 319 -5.6 0.8 1.0 0.2 678 566 -16.5 0.9 0.9 0.0 Ram 712 441 -38.1 1.7 1.4 -0.3 1,405 973 -30.7 1.9 1.5 -0.4 Subaru 1,866 1,307 -30.0 4.6 4.0 -0.6 3,517 2,817 -19.9 4.7 4.3 -0.4 Tesla 1,865 2,972 59.4 4.6 9.2 4.6 4,135 6,502 57.2 5.5 10.0 4.5 Toyota 7,604 5,845 -23.1 18.7 18.1 -0.6 14,349 11,349 -20.9 19.1 17.4 -1.7 Volkswagen 1,373 864 -37.1 3.4 2.7 -0.7 2,282 1,847 -19.1 3.0 2.8 -0.2 Volvo 425 347 -18.4 1.0 1.1 0.1 743 626 -15.7 1.0 1.0 0.0 Source: AutoCount data from Experian. PUB YR 10 2021-2022 | ISSUE 4 31
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