Continued from page 25 Covering Third Quarter 2022 Page 5 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 YTD Market share (%) - also indicated by size of circles -40 -35 -30 -25 -20 -15 -10 -5 0 5 10 15 20 25 30 35 % change in YTD new vehicle registrations Kia Hyundai Toyota Subaru Nissan Mazda Lexus Volkswagen Mercedes BMW Audi Ram Jeep GMC Ford Chevrolet Honda Volvo Porsche Tesla Category Domestic European Japanese Korean BRAND SCOREBOARD - PART ONE Tesla, Hyundai, and BMW Registrations Increased The graph below presents a well-rounded view of brand sales results in the San Diego County market. It shows both the percentage change in registrations so far this year versus year earlier (vertical axis) and market share (horizontal axis, also denoted by relative size of the circles). Brand category (Domestic, European, Japanese, or Korean) is identified by color of the circles. Brands on the right side of the graph have higher market share, and those at the top have had larger percentage gains in registrations. Typically, brand sales performance is a function of such factors as new product cadence, marketing, incentives, and dealership sales performance. But during 2021, brand results have primarily been determined by vehicle supplies and availability. Data Source: AutoCount data from Experian. San Diego County Market Share (YTD ‘22 thru September) and Percent Change in Registrations (YTD ‘22 thru Sept. vs. YTD ‘21) Top 20 Selling Brands Tesla had the largest % gain in registrations and market share exceeded 10%. Honda production has been significantly impacted by supply chain issues, which have held back sales results. 26 SAN DIEGO DEALER
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