Continued on page 28 Page 6 San Diego Auto Outlook 2.4 2.4 2.8 3.3 6.3 7.5 8.9 9.9 23.1 29.6 0.0 10.0 20.0 30.0 40.0 Mazda Dodge Subaru Volkswagen Chevrolet Hyundai Kia Nissan Honda Toyota Share of non luxury car market (%) 4.7 5.6 6.2 7.0 7.2 7.6 8.2 8.8 13.7 21.0 0.0 5.0 10.0 15.0 20.0 25.0 Volkswagen Nissan Jeep Kia Subaru Hyundai Honda Chevrolet Ford Toyota Share of non luxury light truck market (%) 1.1 1.1 1.4 2.4 4.3 4.8 8.5 9.6 16.8 47.3 0.0 10.0 20.0 30.0 40.0 50.0 Volvo Genesis Other Acura Porsche Audi Lexus Mercedes BMW Tesla Share of luxury car market (%) 2.1 2.4 2.8 4.6 4.9 8.1 11.9 12.2 14.4 31.0 0.0 10.0 20.0 30.0 40.0 Cadillac Porsche Acura Land Rover Volvo Audi Lexus BMW Mercedes Tesla Share of luxury light truck market (%) BRAND SCOREBOARD - PART TWO Brand Market Share Leaders in Primary Segments Top 10 Non Luxury Car Brands in County Market YTD 2022 thru September Top 10 Luxury Car Brands in County Market YTD 2022 thru September Top 10 Non Luxury Light Truck Brands in County Market YTD 2022 thru September Top 10 Luxury Light Truck Brands in County Market YTD 2022 thru September Leading Car Brands Non Luxury: Toyota, Honda, and Nissan Luxury: Tesla, BMW, and Mercedes Leading Light Truck Brands Non Luxury: Toyota, Ford, and Chevrolet Luxury: Tesla, Mercedes, and BMW Data Source: AutoCount data from Experian. Toyota was top seller. Nissan market share increased by 1.9 points vs. 2021. Toyota was top seller. Ford market share increased by 2.6 points vs. 2021. Tesla was the top seller and market share increased by 10.0 points vs. 2021. BMW was the top seller and market share increased by 8.5 points vs. 2021. Data Source: AutoCount data from Experian. Brands that gained the most market share vs. 2021 have darker shading. NCDA.COM 27
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