Page 10 San Diego Auto Outlook The table shows new retail light vehicle (car and light truck) registrations in the San Diego County market. Figures are shown for the 3rd Quarters of ‘21 and ‘22, and year-to-date totals. The top ten ranked brands in each change category are shaded light yellow. Brand Registrations Report San Diego County New Retail Car and Light Truck Registrations Third Quarter YTD thru September Registrations Market Share (%) Registrations Market Share (%) 3Q '21 3Q '22 % change 3Q '21 3Q '22 Change YTD '21 YTD '22 % change YTD '21 YTD '22 Change TOTAL 35,106 29,369 -16.3 110,369 94,409 -14.5 Cars 10,977 8,863 -19.3 31.3 30.2 -1.1 33,928 27,727 -18.3 30.7 29.4 -1.3 Light Trucks 24,129 20,506 -15.0 68.7 69.8 1.1 76,441 66,682 -12.8 69.3 70.6 1.3 Domestic Brands 9,572 9,836 2.8 27.3 33.5 6.2 30,728 29,668 -3.4 27.8 31.4 3.6 European Brands 5,268 4,612 -12.5 15.0 15.7 0.7 16,904 14,707 -13.0 15.3 15.6 0.3 Japanese Brands 16,614 11,159 -32.8 47.3 38.0 -9.3 52,177 39,259 -24.8 47.3 41.6 -5.7 Korean Brands 3,652 3,762 3.0 10.4 12.8 2.4 10,560 10,775 2.0 9.6 11.4 1.8 Acura 349 173 -50.4 1.0 0.6 -0.4 1,042 671 -35.6 0.9 0.7 -0.2 Alfa Romeo 39 21 -46.2 0.1 0.1 0.0 123 77 -37.4 0.1 0.1 0.0 Audi 494 579 17.2 1.4 2.0 0.6 2,043 1,735 -15.1 1.9 1.8 -0.1 BMW 1,262 1,114 -11.7 3.6 3.8 0.2 3,484 3,577 2.7 3.2 3.8 0.6 Buick 67 29 -56.7 0.2 0.1 -0.1 232 103 -55.6 0.2 0.1 -0.1 Cadillac 121 155 28.1 0.3 0.5 0.2 455 429 -5.7 0.4 0.5 0.1 Chevrolet 1,999 2,138 7.0 5.7 7.3 1.6 7,238 5,600 -22.6 6.6 5.9 -0.7 Chrysler 38 115 202.6 0.1 0.4 0.3 293 238 -18.8 0.3 0.3 0.0 Dodge 247 175 -29.1 0.7 0.6 -0.1 846 522 -38.3 0.8 0.6 -0.2 Ford 1,806 2,203 22.0 5.1 7.5 2.4 7,309 7,310 0.0 6.6 7.7 1.1 Genesis 129 130 0.8 0.4 0.4 0.0 295 367 24.4 0.3 0.4 0.1 GMC 358 352 -1.7 1.0 1.2 0.2 1,252 1,079 -13.8 1.1 1.1 0.0 Honda 4,088 2,045 -50.0 11.6 7.0 -4.6 12,802 8,279 -35.3 11.6 8.8 -2.8 Hyundai 1,783 1,750 -1.9 5.1 6.0 0.9 5,003 5,234 4.6 4.5 5.5 1.0 Infiniti 118 86 -27.1 0.3 0.3 0.0 417 278 -33.3 0.4 0.3 -0.1 Jaguar 40 33 -17.5 0.1 0.1 0.0 192 113 -41.1 0.2 0.1 -0.1 Jeep 1,211 1,101 -9.1 3.4 3.7 0.3 3,602 3,204 -11.0 3.3 3.4 0.1 Kia 1,740 1,882 8.2 5.0 6.4 1.4 5,262 5,174 -1.7 4.8 5.5 0.7 Land Rover 324 147 -54.6 0.9 0.5 -0.4 1,186 716 -39.6 1.1 0.8 -0.3 Lexus 1,050 922 -12.2 3.0 3.1 0.1 3,219 2,708 -15.9 2.9 2.9 0.0 Lincoln 43 68 58.1 0.1 0.2 0.1 280 208 -25.7 0.3 0.2 -0.1 Maserati 39 21 -46.2 0.1 0.1 0.0 98 82 -16.3 0.1 0.1 0.0 Mazda 1,095 688 -37.2 3.1 2.3 -0.8 3,267 2,413 -26.1 3.0 2.6 -0.4 Mercedes 1,090 874 -19.8 3.1 3.0 -0.1 3,756 3,210 -14.5 3.4 3.4 0.0 MINI 110 155 40.9 0.3 0.5 0.2 316 378 19.6 0.3 0.4 0.1 Mitsubishi 66 46 -30.3 0.2 0.2 0.0 176 180 2.3 0.2 0.2 0.0 Nissan 1,617 1,227 -24.1 4.6 4.2 -0.4 5,157 4,592 -11.0 4.7 4.9 0.2 Other 54 65 20.4 0.2 0.2 0.0 187 177 -5.3 0.2 0.2 0.0 Porsche 303 239 -21.1 0.9 0.8 -0.1 981 805 -17.9 0.9 0.9 0.0 Ram 590 451 -23.6 1.7 1.5 -0.2 1,994 1,424 -28.6 1.8 1.5 -0.3 Subaru 1,639 1,351 -17.6 4.7 4.6 -0.1 5,156 4,168 -19.2 4.7 4.4 -0.3 Tesla 3,092 3,049 -1.4 8.8 10.4 1.6 7,227 9,551 32.2 6.5 10.1 3.6 Toyota 6,592 4,621 -29.9 18.8 15.7 -3.1 20,941 15,970 -23.7 19.0 16.9 -2.1 Volkswagen 1,081 1,121 3.7 3.1 3.8 0.7 3,363 2,968 -11.7 3.0 3.1 0.1 Volvo 432 243 -43.8 1.2 0.8 -0.4 1,175 869 -26.0 1.1 0.9 -0.2 Source: AutoCount data from Experian. NCDA.COM 31
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