Pub. 11 2022-2023 Issue 1

Continued from page 7 Considine & Considine is a full service public accounting firm offering professional and personalized services to business and professional practice owners in the areas of audit, taxation, accounting, estate and retirement planning. Philip Smith, CPA Considine & Considine 8989 Rio San Diego Drive, Suite 250 San Diego, CA 92108 619-231-1977 x103 www.cccpa.com prs@cccpa.com Let us help guide your business development. ORGANIC SEO Organic SEO results have been impressive in the short period of time since launching at the end of April. The SEO results can be attributed to our platform being associated with The San Diego Union-Tribune’s authority in the Google Algorithm. This is more keyword optimizing to come, but the team is excited for this early success that will ultimately benefit the San Diego dealers. • Sell My Car at Auction San Diego, Page 1, Position 3 • New Cars for Sale in San Diego, Page 1, Position 9 • New 2022 Cars for Sale San Diego, Page 1, Position 2 • New SUVs for Sale San Diego, Page 1, Position 9 • Best Dealerships in San Diego, Page 1, Position 5 • 2022 Pickups for Sale San Diego, Page 1, Position 2 • New 2022 SUVs for Sale San Diego, Page 1, Position 3 • San Diego Car News, Page 1, Position 1 • New 2023 SUVs for Sale San Diego, Page 1, Position 1 How can our members participate on the platform? Auction: There’s no charge for NCDA dealers to shop and bid on cars in private auctions. Dealers only pay a $300 transaction fee if you are the winning bidder and you and the seller complete the transaction after the inspection. No sale, no fee to you. To register for bidding, call the San Diego DRIVES customer service team at 619-674-7652 or email drives@sandiegouniontribune.com. They will issue you a private username and password to log in and bid. Inventory: New and used Inventory is hosted on the platform for the community to shop at no charge. This is a member benefit from NCDA to our members. To have your new and pre-owned inventory appear on San Diego DRIVES, simply opt-in by filling out a simple form at https://www.sandiegouniontribune.com/ sdtncdadealeroptin. If you have questions, call the San Diego DRIVES customer service team at 619-674-7652 or email them at drives@sandiegouniontribune.com. Advertising: To increase the traffic of leads to your VDP pages, email, phone and/or foot traffic, over and above the organic traffic from the platform, San Diego DRIVES now offers two options: 1. AUTOMOTIVE BRAND SPONSORSHIP Only two dealers are able to sponsor per brand. • Your digital ad units will have premium placement, adjacent to the brand/make search you are sponsoring • Your organic inventory will be featured and prioritized to the top of search results over other dealerships. 50,000/MONTH IMPRESSIONS GUARANTEED ON THE PLATFORM, INCLUDING: • Premium placement on SanDiegoUnionTribune.com, behaviorally targeted for auto intenders, sports, business + geo targeting by ZIP code. • Your inventory featured on special Home Page inventory placements. 2. FEATURED DEALERSHIP POSITION • Your dealership will be promoted as ‘featured dealership’ on the homepage of the platform. • 25,000 impressions guaranteed on the platform, including SanDiegoUnionTribune.com, behaviorally targeted for auto intenders, sports, business + geo targeting by ZIP code. With any questions, reach out to Howard Kurtz at howard.kurtz@sduniontribune.com or 619-293-1431, or our customer service team at San Diego Drives at 619-674-7652, or email drives@sandiegouniontribune.com. NCDA.COM 9

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