San Diego County New Retail Light Vehicle Registrations Registrations Market share YTD '22 thru May YTD '23 thru May % change YTD '22 thru May YTD '23 thru May Acura 422 381 -10% 0.8% 0.7% Alfa Romeo 44 33 -25% 0.1% 0.1% Audi 939 1,050 12% 1.7% 1.8% BMW 2,054 2,048 0% 3.7% 3.6% Buick 68 96 41% 0.1% 0.2% Cadillac 264 327 24% 0.5% 0.6% Chevrolet 2,957 3,689 25% 5.4% 6.5% Chrysler 105 128 22% 0.2% 0.2% Dodge 278 263 -5% 0.5% 0.5% Ford 4,584 4,493 -2% 8.4% 7.9% Genesis 218 219 0% 0.4% 0.4% GMC 660 705 7% 1.2% 1.2% Honda 5,406 5,773 7% 9.9% 10.1% Hyundai 2,681 2,862 7% 4.9% 5.0% Infiniti 155 138 -11% 0.3% 0.2% Jaguar 64 51 -20% 0.1% 0.1% Jeep 1,779 1,525 -14% 3.2% 2.7% Kia 2,584 2,720 5% 4.7% 4.8% Land Rover 501 522 4% 0.9% 0.9% Lexus 1,526 1,546 1% 2.8% 2.7% Lincoln 112 138 23% 0.2% 0.2% Maserati 55 34 -38% 0.1% 0.1% Mazda 1,534 1,496 -2% 2.8% 2.6% Mercedes 1,968 1,884 -4% 3.6% 3.3% MINI 195 205 5% 0.4% 0.4% Mitsubishi 103 115 12% 0.2% 0.2% Nissan 2,848 2,201 -23% 5.2% 3.9% Other 104 262 152% 0.2% 0.5% Polestar 67 36 -46% 0.1% 0.1% Porsche 475 417 -12% 0.9% 0.7% Ram 989 758 -23% 1.8% 1.3% Rivian 78 343 0.1% 0.6% Subaru 2,343 2,079 -11% 4.3% 3.6% Tesla 5,390 8,183 52% 9.8% 14.3% Toyota 9,233 8,457 -8% 16.8% 14.8% Volkswagen 1,527 1,414 -7% 2.8% 2.5% Volvo 508 565 11% 0.9% 1.0% 2.8 2.8 3.2 2.8 3.6 3.7 4.3 5.2 4.7 4.9 5.4 8.4 9.9 9.8 16.8 2.5 2.6 2.7 2.7 3.3 3.6 3.6 3.9 4.8 5.0 6.5 7.9 10.1 14.3 14.8 Volkswagen Mazda Jeep Lexus Mercedes BMW Subaru Nissan Kia Hyundai Chevrolet Ford Honda Tesla Toyota YTD '23 thru May YTD '22 thru May Tesla 43.7% Jeep 20.0% Mazda 17.0% Audi 13.7% Hyundai 13.4% This report is sponsored by the New Car Dealers Association San Diego County (858-550-0080) and produced by Auto Outlook (610640-1233). Any material quoted must be attributed to San Diego Auto Outlook, published by Auto Outlook, Inc. on behalf of NCDA San Diego County. Data source must also be shown as “Data sourced from Experian Automotive.” Please contact the Association with any questions or comments regarding the publication. Copyright June 2023. San Diego Auto Outlook Data thru May 2023 County Market Share for Top 15 Selling Brands YTD ‘23 thru May vs. Year Earlier Top ten ranked brands in each percent change category are shaded gray. Data sourced from Experian Automotive. Brands On the Move Largest % increase in registrations during past 3 months (Mar ‘23 thru May ‘23) vs. preceding 3 months (Dec ‘22 thru Feb ‘23) Among top 20 selling brands 30 SAN DIEGO DEALER
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