Covering Second Quarter 2023 Page 5 0 2000 4000 6000 8000 10000 12000 14000 16000 18000 YTD '22 YTD '23 YTD '22 YTD '23 YTD '22 YTD '23 Hybrid BEV PHEV New vehicle registrations Franchised Direct Cleveland Area New Vehicle Market Dashboard Data sourced from Experian Automotive. Hybrid vehicle market share excludes mild hybrids. Vehicle Powertrain Dashboard Quarterly Alternative Powertrain Market Share (includes hybrid and electric vehicles) YTD Share by Engine Type (2022 and 2023, thru June) KEY FACTS • Battery electric vehicle market share increased from 14.3% in the first half of ‘22 to 22.1% in 2023, and improved from the First to the Second Quarter of this year. • The industry is almost singularly focused on growth in BEV sales and market share. As a result, sales gains for hybrids have been largely ignored, which should not be the case. Hybrid vehicles provide a valuable “bridge” as the industry transitions to BEVs. They have better fuel economy than ICE vehicles, reduced emissions, and are less costly than BEVs. • As shown above, hybrid vehicle market share in the county increased to 11.5% in the first half of this year. And 100% of hybrids were sold by franchised dealerships. • The graph on the left shows new vehicle registrations for Hybrids, BEVs, and PHEVs broken down by type of selling dealership. Franchised dealerships accounted for more than 59% of combined sales for all three alternative powertrain types. • Franchised dealership share of the BEV-only market increased slightly to 31.5% in the first half of this year. New Hybrid, BEV, and PHEV Registrations in San Diego County by Type of Selling Dealership - YTD 2022 and 2023 thru June The graph above shows new vehicle registrations for hybrids, BEVs, and PHEVs during the first six months of 2022 and 2023. Orange shaded areas represent vehicles sold by franchised dealerships and blue areas for direct sellers. Data sourced from Experian Automotive. 0.0% 6.0% 12.0% 18.0% 24.0% 30.0% Q1 '19 Q2 '19 Q3 '19 Q4 '19 Q1 '20 Q2 '20 Q3 '20 Q4 '20 Q1 '21 Q2 '21 Q3 '21 Q4 '21 Q1 '22 Q2 '22 Q3 '22 Q4 '22 Q1 '23 Q2 '23 Electric (BEV) Hybrid Plug In Hybrid (PHEV) YTD '22 YTD '23 Electric (BEV) 14.3% 22.1% Hybrid 10.5% 11.5% Plug In Hybrid (PHEV) 2.9% 3.4% 24 SAN DIEGO DEALER
RkJQdWJsaXNoZXIy MTg3NDExNQ==