Covering Second Quarter 2023 Page 7 Chevrolet, -2604 GMC, -1875 Ford, -1843 Jeep, -970 Ram, -827 Nissan, -811 Kia, -704 Subaru, -652 Hyundai, -545 Cadillac, -349 Dodge, -313 Acura, -274 Lincoln, -250 Infiniti, -146 Chrysler, -122 Genesis, -38 MINI, 72 Mazda, 104 Volvo, 129 Porsche, 140 Land Rover, 250 Volkswagen, 275 Rivian, 278 Audi, 286 Lexus, 436 Mercedes, 751 BMW, 760 Honda, 1300 Toyota, 1736 Tesla, 6590 -8,000 -4,000 0 4,000 8,000 Actual registrations minus target (area industry registrations times U.S. market share) BRAND PERFORMANCE IN SAN DIEGO COUNTY MARKET Tesla, Toyota, and Honda Strong Performers in County The graph below provides an indicator of brands that are popular in San Diego County (relative to the National standard), and those that are not. Here’s how it works: For the top 30 selling brands, each brand’s share of the U.S. market is multiplied by retail registrations in the county during the first six months of this year. This yields a “target” for the county market. Target registrations are subtracted from actual registrations to derive the measurement of sales performance. Brands at the top of the graph (i.e., Tesla, Toyota, Honda, BMW, and Mercedes) are relatively strong sellers in the county, with actual registrations exceeding calculated targets by large margins. For instance, Tesla registrations exceeded the target by 6,590 units. San Diego County Retail Market Performance based on registrations during YTD 2023 thru June Actual registrations minus target (county industry registrations times U.S. market share) TOP FIVE PERFORMING BRANDS 1. Tesla 2. Toyota 3. Honda 4. BMW 5. Mercedes Data sourced from Experian Automotive. 26 SAN DIEGO DEALER
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