Page 10 San Diego Auto Outlook Brand Registrations Report San Diego County New Retail Car and Light Truck Registrations Second Quarter YTD thru June Registrations Market Share (%) Registrations Market Share (%) 2Q '22 2Q '23 % change 2Q '22 2Q '23 Change YTD '22 YTD '23 % change YTD '22 YTD '23 Change TOTAL 33,884 37,356 10.2 67,696 71,367 5.4 Cars 9,478 10,478 10.6 28.0 28.0 0.0 19,337 20,004 3.4 28.6 28.0 -0.6 Light Trucks 24,406 26,878 10.1 72.0 72.0 0.0 48,359 51,363 6.2 71.4 72.0 0.6 Domestic Brands 10,443 13,886 33.0 30.8 37.2 6.4 21,385 25,922 21.2 31.6 36.3 4.7 European Brands 5,201 5,061 -2.7 15.3 13.5 -1.8 10,488 10,284 -1.9 15.5 14.4 -1.1 Japanese Brands 14,287 14,672 2.7 42.2 39.3 -2.9 28,761 27,989 -2.7 42.5 39.2 -3.3 Korean Brands 3,953 3,737 -5.5 11.7 10.0 -1.7 7,062 7,172 1.6 10.4 10.0 -0.4 Acura 275 257 -6.5 0.8 0.7 -0.1 502 475 -5.4 0.7 0.7 0.0 Alfa Romeo 30 15 -50.0 0.1 0.0 -0.1 55 37 -32.7 0.1 0.1 0.0 Audi 587 659 12.3 1.7 1.8 0.1 1,171 1,274 8.8 1.7 1.8 0.1 BMW 1,159 1,318 13.7 3.4 3.5 0.1 2,520 2,579 2.3 3.7 3.6 -0.1 Buick 51 64 25.5 0.2 0.2 0.0 85 115 35.3 0.1 0.2 0.1 Cadillac 139 199 43.2 0.4 0.5 0.1 316 394 24.7 0.5 0.6 0.1 Chevrolet 2,046 2,194 7.2 6.0 5.9 -0.1 3,742 4,638 23.9 5.5 6.5 1.0 Chrysler 51 90 76.5 0.2 0.2 0.0 130 167 28.5 0.2 0.2 0.0 Dodge 155 188 21.3 0.5 0.5 0.0 345 334 -3.2 0.5 0.5 0.0 Ford 2,731 2,734 0.1 8.1 7.3 -0.8 5,578 5,563 -0.3 8.2 7.8 -0.4 Genesis 133 160 20.3 0.4 0.4 0.0 257 289 12.5 0.4 0.4 0.0 GMC 417 480 15.1 1.2 1.3 0.1 831 889 7.0 1.2 1.2 0.0 Honda 2,944 3,970 34.9 8.7 10.6 1.9 6,423 7,390 15.1 9.5 10.4 0.9 Hyundai 2,031 1,788 -12.0 6.0 4.8 -1.2 3,490 3,477 -0.4 5.2 4.9 -0.3 Infiniti 98 95 -3.1 0.3 0.3 0.0 192 175 -8.9 0.3 0.2 -0.1 Jaguar 42 18 -57.1 0.1 0.0 -0.1 79 59 -25.3 0.1 0.1 0.0 Jeep 1,087 1,025 -5.7 3.2 2.7 -0.5 2,164 1,922 -11.2 3.2 2.7 -0.5 Kia 1,789 1,777 -0.7 5.3 4.8 -0.5 3,315 3,394 2.4 4.9 4.8 -0.1 Land Rover 291 291 0.0 0.9 0.8 -0.1 601 630 4.8 0.9 0.9 0.0 Lexus 962 1,128 17.3 2.8 3.0 0.2 1,881 2,001 6.4 2.8 2.8 0.0 Lincoln 76 89 17.1 0.2 0.2 0.0 151 163 7.9 0.2 0.2 0.0 Maserati 34 33 -2.9 0.1 0.1 0.0 65 47 -27.7 0.1 0.1 0.0 Mazda 867 1,062 22.5 2.6 2.8 0.2 1,748 1,892 8.2 2.6 2.7 0.1 Mercedes 1,290 1,130 -12.4 3.8 3.0 -0.8 2,464 2,301 -6.6 3.6 3.2 -0.4 MINI 83 112 34.9 0.2 0.3 0.1 222 241 8.6 0.3 0.3 0.0 Mitsubishi 82 69 -15.9 0.2 0.2 0.0 140 143 2.1 0.2 0.2 0.0 Nissan 1,697 1,457 -14.1 5.0 3.9 -1.1 3,431 2,730 -20.4 5.1 3.8 -1.3 Other 75 128 70.7 0.2 0.3 0.1 133 293 120.3 0.2 0.4 0.2 Polestar 40 16 -60.0 0.1 0.0 -0.1 84 43 -48.8 0.1 0.1 0.0 Porsche 322 265 -17.7 1.0 0.7 -0.3 574 513 -10.6 0.8 0.7 -0.1 Ram 526 457 -13.1 1.6 1.2 -0.4 1,176 938 -20.2 1.7 1.3 -0.4 Rivian 100 247 147.0 0.3 0.7 0.4 120 444 270.0 0.2 0.6 0.4 Subaru 1,328 1,288 -3.0 3.9 3.4 -0.5 2,893 2,609 -9.8 4.3 3.7 -0.6 Tesla 3,052 6,065 98.7 9.0 16.2 7.2 6,729 10,221 51.9 9.9 14.3 4.4 Toyota 6,034 5,346 -11.4 17.8 14.3 -3.5 11,551 10,574 -8.5 17.1 14.8 -2.3 Volkswagen 931 824 -11.5 2.7 2.2 -0.5 1,908 1,720 -9.9 2.8 2.4 -0.4 Volvo 329 318 -3.3 1.0 0.9 -0.1 630 693 10.0 0.9 1.0 0.1 Data sourced from Experian Automotive. The table shows new retail light vehicle (car and light truck) registrations in the San Diego County market. Figures are shown for the 2nd Quarters of ‘22 and ‘23, and year to date totals thru June. The top ten ranked brands in each change category are shaded yellow. 30 SAN DIEGO DEALER
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