With growing inventories and increased sales competition, the San Diego Auto Show is prepared to help dealers move the sales needle. To incentivize absent brands to return to the San Diego Auto Show, we’ve developed affordable, turn-key packages for OE regions and dealer groups that maximize ROI and minimize extra work. These packages can include everything from exhibit space, carpet and branded exhibit properties, to vehicle prep & logistics, product specialists and leadgeneration equipment/ software. And support isn’t limited to static displays, as we can deploy resources for dealersupported ride and drive programs as well. Honda, Mitsubishi and Stellantis dealers have utilized many of these services over the past two shows, with great success. To enhance the show-going experience for attendees, feature attractions were popular once again this year. The GoldenBoy Mobility Zone featured a wide variety of accessible vehicles and adaptive equipment to help those with physical challenges, and the San Diego Automotive Museum brought an incredible array of impressive cars to the show. The all-new Adventure Van Basecamp included a variety of custom van conversions from the top upfitters in the industry. Sunday’s Family Day offered free admission to all children 12 and under to enjoy the many kid-friendly activities at the show. Nissan returned to sponsor our Military Appreciation program, which included the distribution of thousands of complimentary tickets to active and recently retired military personnel from their San Diego stores, in addition to supporting our military discount offers. And if people didn’t attend the show (and they missed a great one!), it wasn’t for lack of exposure. Media coverage of the show was exceptional, with local media outlets providing outstanding coverage throughout the entire run of the show. The San Diego Auto Show has always enjoyed a great relationship with local media, who understand that supporting the dealer community through auto show coverage parlays into success throughout the year for all concerned. Thank you to all of our valuable media partners for your continued support. 12 SAN DIEGO DEALER
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