First Quarter 2024 0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0% 40.0% Electric (BEV) Plug In Hybrid (PHEV) KEY TRENDS IN SAN DIEGO COUNTY NEW VEHICLE MARKET Segment Market Shares in County and U.S. - YTD 2024 thru March The graph above shows market shares for nine primary segments in both the county and U.S. markets. County market share is represented by the blue bars. Orange shaded bars show U.S. Data sourced from Experian Automotive. PRIMARY MARKET SEGMENTS - COUNTY AND U.S. COMPARISON OF METRO AREA MARKETS BEV and PHEV Share in Selected Metro Area Markets - YTD 2024 thru March Largely due to strong sales of the Tesla Model Y, Luxury Small SUV market share in the county was significantly higher than in the U.S. Markets are shown from left (highest) to right (lowest) based on combined BEV and PHEV market share. Data sourced from Experian Automotive. 2.7% 5.3% 7.2% 4.7% 16.8% 8.6% 18.5% 7.6% 28.5% 2.6% 5.8% 8.4% 8.5% 11.2% 11.6% 12.2% 14.2% 25.4% Van Mid Size and Large Car Luxury Mid Size and Large SUV Luxury and Sports Car Pickup Small Car Mid Size and Large SUV Luxury Small SUV Small SUV County U.S. BEV market share in San Diego County was fourth highest among the 20 markets. 22 SAN DIEGO DEALER
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