San Diego Auto Outlook 0.7 5.6 5.9 2.6 3.8 8.4 9.9 10.1 19.9 23.8 1.6 2.7 2.8 3.2 4.1 4.8 8.3 9.3 20.5 39.3 Polestar Chevrolet Acura Other Porsche Audi Mercedes Lexus BMW Tesla 0.4 0.2 2.2 2.7 2.8 12.9 13.9 12.6 22.6 28.4 1.3 1.5 2.0 2.9 3.3 7.3 8.3 18.8 20.1 33.6 Rivian Tesla Honda Jeep Nissan Ram GMC Toyota Chevrolet Ford 4.9 3.7 7.3 5.7 7.7 6.9 9.1 7.8 14.8 15.0 4.5 5.1 5.3 5.7 7.0 7.9 8.3 8.7 18.4 23.6 Jeep Volkswagen Nissan Ford Mazda Kia Subaru Hyundai Honda Toyota 1.6 3.8 7.5 8.7 7.8 6.3 11.3 8.7 15.1 16.5 3.0 4.7 5.5 6.9 7.0 7.5 7.8 12.8 17.4 21.8 Mazda Volkswagen Jeep Hyundai Subaru Honda Chevrolet Kia Ford Toyota 1.5 3.8 2.9 5.3 3.4 5.8 9.6 9.1 8.8 43.2 1.0 1.2 1.4 2.7 2.8 5.3 6.3 7.2 9.3 60.4 Porsche Acura Genesis Volvo Land Rover Mercedes BMW Audi Lexus Tesla 1.2 3.7 5.4 11.1 4.2 3.5 4.4 11.9 13.0 21.8 2.6 3.8 5.8 6.0 6.1 7.5 11.3 13.1 14.4 20.3 Other Volvo Land Rover Cadillac Audi Rivian Tesla Mercedes BMW Lexus 2.3 4.0 3.7 3.1 4.6 8.7 7.5 9.3 22.2 30.5 1.9 2.0 2.3 2.6 5.9 6.2 6.3 7.8 27.5 34.2 Ford Dodge Subaru Volkswagen Chevrolet Kia Hyundai Nissan Honda Toyota BRANDS AND MODELS TOP SELLING BRANDS IN 7 PRIMARY SEGMENTS Data sourced from Experian Automotive. Toyota is top seller. Honda county share is higher than U.S. Non Luxury Cars Luxury and Sports Cars Pickups Small Non Luxury SUVs Mid and Full Size Non Luxury SUVs Small Luxury SUVs Mid and Full Size Luxury SUVs Tesla is top seller and county share is higher than U.S. Ford is top seller. Toyota county share is higher than U.S. Toyota is top seller and county share is higher than U.S. Toyota is top seller and county share is higher than U.S. Tesla is top seller and county share is higher than U.S. Lexus is top seller. Tesla county share is higher than U.S. The seven graphs on this page show brand market share in seven key segments during the first three months of 2024 in both the San Diego County and U.S. markets. County percent share is depicted by the red bars, U.S. share is light gray. Top ten brands in each segment are ranked from top to bottom based on San Diego County share. Segments were defined based on model classifications instead of overall brand positioning. For instance, Chevrolet appears on the Luxury and Sports cars graph because of the Corvette. Small SUVs consists of both Sub Compact and Compact models. Legend for all graphs Brand share of segment in San Diego county during YTD ‘24 Brand share of segment in U.S. market during YTD ‘24 NCDA.COM 23
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