First Quarter 2024 -500 -250 0 250 500 750 1000 -35.0% -17.5% 0.0% 17.5% 35.0% 52.5% 70.0% Chevrolet Hyundai Jeep Subaru Ram Nissan Mercedes Volvo Volkswagen Land Rover Acura Porsche Dodge Cadillac GMC Mazda Ford Audi Rivian Kia BMW Lexus Tesla Honda Toyota Unit change (orange bars) Percent change (light blue bars) % change Unit change WINNERS AND LOSERS BRANDS AND MODELS The graph below shows both the percent and unit change in registrations during the First Quarter of this year versus year earlier. Comparing the percent change in registrations is helpful for establishing the relative change in results, but it can be misleading since it doesn’t take into the account the absolute level of registrations. As shown below, Rivian posted a big percentage improvement in the First Quarter (up 39.1%, blue bar) but the unit increase was relatively small (up by 77 units). Toyota’s percentage increase was smaller than Rivian (up 16.9%), but the unit total improved by 878 units. Percent and Unit Change in New Retail Light Vehicle Registrations for Top 25 Selling Brands - YTD ‘24 thru Mar. vs. YTD ‘23 TOP SELLING MODELS Data sourced from Experian Automotive. Table on the left presents the top 20 selling models in the county during the first three months of this year. Share of industry registrations and the percent change versus the same period a year earlier is also shown. Models with the five largest percentage increase are shaded blue. Data sourced from Experian Automotive. Brands are shown from top to bottom on the graph based on the change in unit registrations. Toyota had the largest increase in registrations during the First Quarter of this year (up 878 units - orange bar), while Lexus had the highest percent increase (up 55.4% - light blue bar). Actual figures are shown in table on page 8. Top 20 Selling Models during YTD '24 thru March - Market Share and % Change in Registrations vs. YTD '23 Area % chg. Area % chg. Rank Model Share % '23 to '24 Rank Model Share % '23 to '24 1 Tesla Model Y 8.6 16.5 11 Honda HR-V 1.5 4.2 2 Toyota RAV4 5.1 55.6 12 Ford Maverick 1.3 82.2 3 Honda CR-V 3.2 63.4 13 Lexus NX 1.1 66.7 4 Tesla Model 3 3.1 -14.7 14 Subaru Crosstrek 1.1 -17.9 5 Honda Civic 3.0 19.5 15 Toyota Tacoma 1.1 -59.1 6 Toyota Camry 2.6 29.5 16 Toyota Tundra 1.0 52.9 7 Toyota Corolla 2.2 7.1 17 Jeep Wrangler 1.0 0.0 8 Chevrolet Silverado 2.1 -2.5 18 Lexus RX 1.0 39.0 9 Ford F-Series 1.9 -8.6 19 Toyota 4Runner 1.0 90.3 10 Honda Accord 1.7 -18.1 20 Tesla Model X 1.0 71.2 24 SAN DIEGO DEALER
RkJQdWJsaXNoZXIy MTg3NDExNQ==