San Diego Auto Outlook 0.0% 5.0% 10.0% 15.0% 20.0% 25.0% Q2 '19 Q3 '19 Q4 '19 Q1 '20 Q2 '20 Q3 '20 Q4 '20 Q1 '21 Q2 '21 Q3 '21 Q4 '21 Q1 '22 Q2 '22 Q3 '22 Q4 '22 Q1 '23 Q2 '23 Q3 '23 Q4 '23 Q1 '24 Electric (BEV) Hybrid Plug In Hybrid (PHEV) ALTERNATIVE POWERTRAIN MARKET FIVE KEY TRENDS 1. BEV share increased from 20.5% in 1Q ‘23 to 22.5% in 1Q ‘24. 2. BEV registrations increased by 5.2% from 4Q ‘23 to 1Q ‘24. 3. Franchised dealer share of BEV market was 36.8% in 1Q ‘24 vs. 36.3% a year earlier. 4. Hybrid registrations increased 52% so far this year. Plug ins were up 25%. 5. Hybrid registrations increased for each of the top five selling brands. BEV, PHEV, AND HYBRID MARKET SHARE Percent Share of Industry Registrations by Powertrain Type BEV market share increased slightly to 22.5% in 1Q ‘24, but was still below the all-time high of 23.6% in 2Q ‘23. FRANCHISED DEALERSHIPS AND DIRECT SELLERS New Hybrid, BEV, and PHEV Registrations in San Diego County by Type of Selling Dealership Data sourced from Experian Automotive. Hybrid registrations exclude mild hybrids. As illustrated on the graph, franchised dealerships accounted for 66% of the combined Hybrid, BEV, and PHEV market. Franchised dealer share of the BEV market increased slightly from 36.6% in 1Q ‘23 to 36.8% in 1Q ‘24. Data sourced from Experian Automotive. Hybrid registrations exclude mild hybrids. FLAT BEV Registrations and Market Share Franchised Dealerships Direct Sellers YTD '23 thru Mar. 2,530 4433 YTD '24 thru Mar. 2,940 5055 % change 16.2% 14.0% YTD '23 mkt. share % 36.3 63.7 YTD '24 mkt. share % 36.8 63.2 change 0.5 -0.5 4Q '23 registrations 2,986 4,612 1Q '24 registrations 2,940 5,055 % change -1.5% 9.6% 4Q '23 registrations 39.3 60.7 1Q '24 registrations 36.8 63.2 change -2.5 2.5 0 1000 2000 3000 4000 5000 6000 7000 8000 9000 YTD '23 YTD '24 YTD '23 YTD '24 YTD '23 YTD '24 Hybrid BEV PHEV New vehicle registrations Franchised Direct YTD thru March YTD '23 YTD '24 Electric (BEV) 20.5% 22.5% Hybrid 10.3% 14.9% Plug In Hybrid (PHEV) 3.4% 4.1% Quarterly 4Q '23 1Q '24 Electric (BEV) 21.8% 22.5% Hybrid 15.2% 14.9% Plug In Hybrid (PHEV) 4.3% 4.1% 26 SAN DIEGO DEALER
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