First Quarter 2024 ALTERNATIVE POWERTRAIN MARKET MAKES AND MODELS % Change in BEV Registrations for Top 10 Brands YTD ‘24 thru Mar. vs. YTD ‘23 and 1Q ‘24 vs. 4Q ‘23 Brand Share of San Diego County BEV Market (%) YTD ‘24 thru March Observations » Kia had the largest % increase in BEV registrations in the First Quarter of this year versus year earlier (up 201%). » BEV registrations declined from 4Q ‘23 to 1Q ‘24 for five of the top 10 selling brands. » Tesla share of the BEV market was 58.1% in 1Q ‘24. Data sourced from Experian Automotive. Hybrid registrations exclude mild hybrids. LAT Top Five Brands by type of Powertrain Registrations for YTD ‘23 and ‘24 thru March Market Share for Top 15 Selling BEVs, PHEVs, and Hybrids - YTD ‘24 thru March -33% 2% 3% 14% -10% -28% -8% -2% 4% 47% -51% -46% 7% 12% 17% 39% 73% 93% 138% 201% Volkswagen Chevrolet Ford Tesla Hyundai Rivian Mercedes BMW Audi Kia % change - YTD '24 vs. YTD '23 % change - 1Q '24 vs. 4Q '23 58.1% 5.2% 4.7% 4.1% 3.9% 3.6% 3.4% 3.1% 2.9% 2.3% 8.7% Rank Brand YTD '23 Regs. YTD '24 Regs. % chg. YTD '24 Share 1 Tesla 4,156 4,644 11.7% 58.1% 2 Ford 387 416 7.5% 5.2% 3 BMW 193 372 92.7% 4.7% 4 Hyundai 282 331 17.4% 4.1% 5 Chevrolet 575 311 -45.9% 3.9% 1 Toyota 192 377 96.4% 25.9% 2 Jeep 257 323 25.7% 22.2% 3 Volvo 124 151 21.8% 10.4% 4 Lexus 40 145 262.5% 10.0% 5 BMW 242 100 -58.7% 6.9% 1 Toyota 1,374 2,548 85.4% 48.1% 2 Honda 594 981 65.2% 18.5% 3 Lexus 375 603 60.8% 11.4% 4 Ford 332 517 55.7% 9.8% 5 Hyundai 432 340 -21.3% 6.4% B E V P H E V H Y B R I D Rank Model Type YTD '24 Share 1 Tesla Model Y BEV 20.7% 2 Tesla Model 3 BEV 7.4% 3 Toyota RAV4 Hybrid 6.5% 4 Honda CR-V Hybrid 4.3% 5 Ford Maverick Hybrid 2.6% 6 Toyota Corolla Hybrid 2.5% 7 Honda Accord Hybrid 2.4% 8 Tesla Model X BEV 2.3% 9 Chevrolet Bolt BEV 2.1% 10 Toyota RAV4 PHEV 1.7% 11 Jeep Wrangler PHEV 1.7% 12 Toyota Camry Hybrid 1.7% 13 Rivian R1S BEV 1.5% 14 Ford Mustang Mach-E BEV 1.5% 15 Lexus NX Hybrid 1.5% NCDA.COM 27
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