San Diego Auto Outlook The table shows new retail light vehicle (car and light truck) registrations in San Diego County market. Figures are shown for the 1st Quarters of ‘23 and ‘24, and annual totals during 2022 and 2023. The top ten ranked brands in each change category are shaded yellow. Brand Registrations Report San Diego County New Retail Car and Light Truck Registrations First Quarter Annual Totals Registrations Market Share (%) Registrations Market Share (%) 1Q '23 1Q '24 % change 1Q '23 1Q '24 Change 2022 2023 % change 2022 2023 Change TOTAL 34,011 35,561 4.6 131,906 142,794 8.3 Cars 9,521 9,231 -3.0 28.0 26.0 -2.0 38,336 40,645 6.0 29.1 28.5 -0.6 Light Trucks 24,490 26,330 7.5 72.0 74.0 2.0 93,570 102,149 9.2 70.9 71.5 0.6 Domestic Brands 12,044 12,045 0.0 35.4 33.9 -1.5 43,889 50,342 14.7 33.3 35.3 2.0 European Brands 5,222 5,176 -0.9 15.4 14.6 -0.8 20,413 20,056 -1.7 15.5 14.0 -1.5 Japanese Brands 13,311 14,971 12.5 39.1 42.1 3.0 53,445 58,084 8.7 40.5 40.7 0.2 Korean Brands 3,434 3,369 -1.9 10.1 9.5 -0.6 14,159 14,312 1.1 10.7 10.0 -0.7 Acura 218 206 -5.5 0.6 0.6 0.0 894 930 4.0 0.7 0.7 0.0 Alfa Romeo 22 21 -4.5 0.1 0.1 0.0 93 82 -11.8 0.1 0.1 0.0 Audi 614 691 12.5 1.8 1.9 0.1 2,266 2,613 15.3 1.7 1.8 0.1 BMW 1,261 1,374 9.0 3.7 3.9 0.2 4,936 5,067 2.7 3.7 3.5 -0.2 Buick 52 48 -7.7 0.2 0.1 -0.1 161 252 56.5 0.1 0.2 0.1 Cadillac 196 219 11.7 0.6 0.6 0.0 644 744 15.5 0.5 0.5 0.0 Chevrolet 2,444 1,965 -19.6 7.2 5.5 -1.7 8,455 9,021 6.7 6.4 6.3 -0.1 Chrysler 77 75 -2.6 0.2 0.2 0.0 339 364 7.4 0.3 0.3 0.0 Dodge 146 151 3.4 0.4 0.4 0.0 675 655 -3.0 0.5 0.5 0.0 Ford 2,833 2,905 2.5 8.3 8.2 -0.1 10,746 10,766 0.2 8.1 7.5 -0.6 Genesis 129 109 -15.5 0.4 0.3 -0.1 519 557 7.3 0.4 0.4 0.0 GMC 411 446 8.5 1.2 1.3 0.1 1,642 1,751 6.6 1.2 1.2 0.0 Honda 3,420 3,925 14.8 10.1 11.0 0.9 11,458 15,075 31.6 8.7 10.6 1.9 Hyundai 1,688 1,513 -10.4 5.0 4.3 -0.7 6,819 6,674 -2.1 5.2 4.7 -0.5 Infiniti 80 95 18.8 0.2 0.3 0.1 354 369 4.2 0.3 0.3 0.0 Jaguar 41 34 -17.1 0.1 0.1 0.0 129 110 -14.7 0.1 0.1 0.0 Jeep 897 763 -14.9 2.6 2.1 -0.5 4,136 3,742 -9.5 3.1 2.6 -0.5 Kia 1,617 1,723 6.6 4.8 4.8 0.0 6,821 7,065 3.6 5.2 4.9 -0.3 Land Rover 339 317 -6.5 1.0 0.9 -0.1 1,010 1,109 9.8 0.8 0.8 0.0 Lexus 873 1,357 55.4 2.6 3.8 1.2 3,705 4,168 12.5 2.8 2.9 0.1 Lincoln 74 83 12.2 0.2 0.2 0.0 299 289 -3.3 0.2 0.2 0.0 Maserati 14 12 -14.3 0.0 0.0 0.0 110 99 -10.0 0.1 0.1 0.0 Mazda 830 879 5.9 2.4 2.5 0.1 3,193 3,416 7.0 2.4 2.4 0.0 Mercedes 1,172 1,083 -7.6 3.4 3.0 -0.4 4,814 4,360 -9.4 3.6 3.1 -0.5 MINI 129 129 0.0 0.4 0.4 0.0 523 438 -16.3 0.4 0.3 -0.1 Mitsubishi 74 44 -40.5 0.2 0.1 -0.1 230 229 -0.4 0.2 0.2 0.0 Nissan 1,268 1,172 -7.6 3.7 3.3 -0.4 6,015 5,235 -13.0 4.6 3.7 -0.9 Polestar 27 48 77.8 0.1 0.1 0.0 175 76 -56.6 0.1 0.1 0.0 Porsche 248 246 -0.8 0.7 0.7 0.0 1,051 1,065 1.3 0.8 0.7 -0.1 Ram 481 359 -25.4 1.4 1.0 -0.4 2,116 1,783 -15.7 1.6 1.2 -0.4 Rivian 197 274 39.1 0.6 0.8 0.2 445 1,100 147.2 0.3 0.8 0.5 Subaru 1,321 1,188 -10.1 3.9 3.3 -0.6 5,513 5,261 -4.6 4.2 3.7 -0.5 Tesla 4,156 4,644 11.7 12.2 13.1 0.9 14,133 19,494 37.9 10.7 13.7 3.0 Toyota 5,227 6,105 16.8 15.4 17.2 1.8 22,083 23,401 6.0 16.7 16.4 -0.3 Volkswagen 895 829 -7.4 2.6 2.3 -0.3 3,880 3,473 -10.5 2.9 2.4 -0.5 Volvo 376 293 -22.1 1.1 0.8 -0.3 1,170 1,309 11.9 0.9 0.9 0.0 Other 164 236 43.9 0.5 0.7 0.2 354 652 84.2 0.3 0.5 0.2 Data sourced from Experian Automotive. NCDA.COM 31
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