California dealers and retailers are selling electric vehicles (EVs) at record-numbers, reaching 25% of the new car market. However, consumers still need support and education surrounding the EV ecosystem. In addition, dealers are experts at selling vehicles, but there are a lot of extra questions customers have when it comes to buying EVs versus a gas vehicle, which can sometimes increase the sales cycle of EVs. The PlugStar EV dealer certification, training and ongoing support program works to provide critical resources and education on EVs and connect EV-educated consumers with EV-educated dealers to reduce the EV sales cycle and to help dealers sell more EVs! NCDA is excited to announce the PlugStar program designed specifically for San Diego County dealers and offered for free to NCDA members for a limited time.* Through their PlugStar program, Plug In America works with car dealerships, automakers and retailers nationwide to train and support their salespeople on electric vehicle topics, including the vehicle and battery technology benefits, savings and total cost of ownership, EV sales best practices, local and government incentives, and charging at-home and on-the-go (e.g., how to work with electricians to install level 2 home chargers, how/where to find public chargers, etc). PlugStar trained dealer salespeople sell four times (4×) more EVs than their untrained counterparts, and are 60% more Increase EV Sales with PlugStar Training and Certification PlugStar trained sales staff sell 4X more EVs than their untrained counterparts PlugStar certified dealers sell ~20% more BEVs than non-PlugStar dealers PlugStar dealers are 2X more likely to get 5-star customer ratings than non-PlugStar dealers PlugStar dealers interviewed report that 100% of dealers recommend the PlugStar Program to other dealers PlugStar trained sales staff are ~60% more EV confident on EV topics after participating in PlugStar EV sales training PlugStar online tools are utilized as 20% of PlugStar customers use PlugStar tools prior to EV purchase Source: Plug In America EV dealer incentives data Source: Cross-Sell 3rd party EV sales data. BEV – Pure EV. Source: PlugStar and non-PlugStar customer surveys Source: PlugStar dealer management interviews Source: Pre and post PlugStar EV training surveys Source: PlugStar customer release form question. PlugStar online tools include SMUD.PlugStar.com and PlugStar.com 18 SAN DIEGO DEALER
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