Second Quarter 2024 9.3% 8.9% 8.7% 8.4% 7.4% 4.5% 4.2% 3.3% 3.2% 3.0% 2.9% 2.8% 2.5% 2.2% 1.6% 1.0% 0.7% -1.2% -2.1% -2.9% KEY TRENDS IN SAN DIEGO COUNTY NEW VEHICLE MARKET Market Share by Type of Vehicle Combining the blue and orange sections in the graph above corresponds to the standard industry definition of light trucks. Small crossovers are broken out, however, since many are more similar to compact hatchbacks than to trucks. Light truck share (excluding small CUVs) was 45.6% so far this year, below the 56.6% share in the U.S. Data sourced from Experian Automotive. Japanese brand market share in the county was higher than U.S. levels: 43.0% vs. 39.9%. County Domestic brand share (which includes Tesla and Rivian) was 32.7% in the first half of this year. European brands accounted for a higher share of the county market than in the Nation. Data sourced from Experian Automotive. VEHICLE AND BRAND SEGMENTS - COUNTY AND U.S. (YTD ‘24 thru June) Domestic, European, Japanese, & Korean Brand Share COMPARISON OF METRO AREA MARKETS Percent Change in New Retail Light Vehicle Registrations - YTD 2024 thru June vs. YTD 2023 Observations and Key Facts • San Diego County registrations increased 1.6% in the first half of this year, below the average for other areas, but in line with California markets. The Miami market improved by 9.3%. • BEV market share in the county was 22.7% vs. 8.5% in the Nation. BEV penetration was highest in Silicon Valley - 37.3% • Toyota was the best-selling brand in the county during the first six months of this year and was also the leader in 12 out of the other 20 markets. Highest share for Toyota was in Portland, OR (24.1%). Data sourced from Experian Automotive. 45.6% 56.6% 29.2% 24.7% 25.2% 18.7% 0.0% 25.0% 50.0% 75.0% 100.0% County U.S. Light trucks (excl. Small CUVs) Small CUVs Passenger Cars 43.0% 39.9% 32.7% 38.8% 13.9% 10.4% 10.3% 10.9% 0.0% 25.0% 50.0% 75.0% 100.0% County U.S. Japanese Domestic European Korean 30 SAN DIEGO DEALER
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