San Diego Auto Outlook % Change in County Registrations for Top 20 Brands- YTD '24 thru June vs. YTD '23 Brands Gaining Ground Largest % increases from 1Q '24 to 2Q '24 Rivian Up 34.3% Hyundai Up 33.3% GMC Up 31.9% Nissan Up 12.7% Toyota Up 12.3% Brands Losing Ground Largest % declines from 1Q '24 to 2Q '24 Ram Down 22.6% Jeep Down 19.9% Audi Down 19.0% Mercedes Down 9.1% Chevrolet Down 8.2% San Diego County and U.S. Market Shares for Top 15 Brands in County - YTD '24 thru June Ram, -31.3% Jeep, -28.3% Chevrolet, -18.4% Mercedes, -10.2% Tesla, -9.9% Nissan, -8.6% Mazda, -6.9% Subaru, -3.5% Volkswagen, -3.4% Audi, -1.7% Land Rover, 0.6% Ford, 1.2% Hyundai, 1.9% BMW, 6.0% Kia, 7.7% Honda, 10.1% GMC, 15.7% Toyota, 22.7% Lexus, 33.6% Rivian, 44.9% 17.9 12.7 11.2 7.8 5.2 5.0 4.9 3.8 3.7 3.5 3.4 2.8 2.4 2.3 1.9 0.0 2.0 4.0 6.0 8.0 10.0 12.0 14.0 16.0 18.0 20.0 U.S. County BRANDS AND MODELS The primary metric used to identify winning and losing brands is the percent change in registrations vs. year earlier, shown on the graph below. Rivian and Lexus were the biggest gainers in the county market in the first six months of this year among the top 20 brands. BUT this snapshot does not capture the shorter term trend in sales, and this matters! Registrations for a brand may have posted a big year-over year increase (definitely a positive), but if growth has stalled during the most recent quarter, that’s significant. The tables to the right of the graph show results from the First to the Second Quarters of 2024. WINNERS AND LOSERS TOP SELLING BRANDS Largest % increases during YTD ‘24 vs. YTD ‘23: Rivian, Lexus, Toyota, GMC, and Honda. Largest % increases in 2Q ‘24 vs. 1Q ‘24: Rivian, Hyundai, GMC, Nissan, and Toyota. Data sourced from Experian Automotive. Data sourced from Experian Automotive. Red circles show county market share. U.S. market share is represented by the gray bars. Toyota, Tesla, Honda, Ford, and Chevrolet were the top five selling brands in the county so far this year. Tesla county share was well above U.S. levels. NCDA.COM 31
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