Page 4 San Diego Auto Outlook -17.2 -14.2 2.3 -11.2 -4.1 0.2 3.6 -7.8 16.4 2.7 9.3 -6.0 0.8 18.8 -0.8 13.3 9.4 3.3 19.4 21.1 -34.2 -32.5 -15.8 -10.4 -8.6 -8.6 -7.5 -6.8 -3.1 -2.1 -0.4 2.5 2.8 5.5 5.8 6.3 13.7 14.9 19.3 30.9 Ram Jeep Chevrolet Audi Tesla Nissan Subaru Mercedes Volkswagen Ford Mazda Kia Hyundai Land Rover BMW Honda Toyota GMC Rivian Lexus County U.S. BRANDS AND MODELS Data sourced from Experian Automotive. The graph below shows the percent change in new retail light vehicle registrations during the first nine months of this year versus the same period a year earlier in both the county (solid blue bars) and U.S. (blue outlined bars). Brands are shown from top to bottom based on the change in county registrations. KEY FACTS Five brands had increases of greater than 6% in the county market: Lexus Rivian GMC Toyota Honda These brands fared better in the county than in the U.S.: GMC up 14.9% in county vs. 3.3% in U.S. Lexus up 30.9% in county vs. 21.1% in U.S. Kia up 2.5% in county vs. 6.0% drop in U.S. Percent Change in San Diego County and U.S. New Retail Light Vehicle Registrations (Top 20 Selling Brands in County) YTD 2024 thru September vs. YTD 2023 WINNERS AND LOSERS
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