Third Quarter 2024 Page 5 Top 20 Selling Models during YTD '24 thru Sept. - Market Share and % Change in Registrations vs. YTD '23 County % chg. County % chg. Rank Model Share % '23 to '24 Rank Model Share % '23 to '24 1 Tesla Model Y 8.7 2.8 11 Honda Accord 1.6 -27.8 2 Toyota RAV4 4.7 31.6 12 Honda HR-V 1.5 8.0 3 Honda CR-V 3.3 17.9 13 Toyota Tundra 1.2 51.9 4 Honda Civic 3.2 23.6 14 Ford Maverick 1.2 29.9 5 Tesla Model 3 3.0 -41.0 15 Subaru Crosstrek 1.1 1.9 6 Toyota Camry 2.5 17.1 16 Lexus NX 1.0 32.5 7 Toyota Corolla 2.1 8.3 17 Hyundai Tucson 1.0 -10.5 8 Chevrolet Silverado 2.0 -4.6 18 Kia Sportage 0.9 27.8 9 Toyota Tacoma 1.8 -26.0 19 Lexus RX 0.9 6.2 10 Ford F-Series 1.8 -8.8 20 Toyota 4Runner 0.9 23.4 BRANDS AND MODELS TOP SELLING MODELS Table on the left presents the top 20 selling models in the county during the first nine months of this year. Share of industry registrations and the percent change versus the same period a year earlier is also shown. Models with the five largest percentage increase are shaded blue. Data sourced from Experian Automotive. The graph below shows the percent change in new vehicle registrations during a five year period (ytd ‘24 thru September vs. the same period in 2019). This five year stretch was one of the most tumultuous periods the industry has ever faced. A global pandemic ensued in early 2020, followed by a sharp economic downturn, a contentious presidential election, a surge in new vehicle sales, microchip shortage and supply chain issues which slashed production, and finally, rising inflation and high interest rates that dented affordability and restricted sales. In addition, the industry entered the beginning stages of the powertrain transformation to BEVs and Tesla became a high-volume selling brand. The challenges were formidable, and as demonstrated below, some brands weathered the storm better than others. Data sourced from Experian Automotive. Brands on this side of the graph have out-performed the overall market which declined 1% Brands on this side of the graph have under-performed the overall market which declined 1% Five Year Percent Change in County New Retail Light Vehicle Registrations for Top 25 Selling Brands - YTD ‘24 thru Sep. vs. YTD ‘19 156% 126% 37% 32% 27% 24% 12% 12% 0% -1% -1% -2% -6% -7% -10% -10% -11% -13% -14% -15% -30% -41% -53% -53% -54% -54% LONG TERM TRENDS
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