Page 6 San Diego Auto Outlook 0.0% 7.0% 14.0% 21.0% 28.0% Q4 '19 Q1 '20 Q2 '20 Q3 '20 Q4 '20 Q1 '21 Q2 '21 Q3 '21 Q4 '21 Q1 '22 Q2 '22 Q3 '22 Q4 '22 Q1 '23 Q2 '23 Q3 '23 Q4 '23 Q1 '24 Q2 '24 Q3 '24 Electric (BEV) Hybrid Plug In Hybrid (PHEV) BEV Registrations and Market Share Franchised Dealerships Direct Sellers YTD '23 thru Sep. regs. 7,739 16,355 YTD '24 thru Sep. regs. 9,557 15,294 % change 23.5% -6.5% YTD '23 mkt. share % 32.1 67.9 YTD '24 mkt. share % 38.5 61.5 change 6.4 -6.4 2Q '24 regs. 3,439 5,050 3Q '24 regs. 3,180 5,195 % change -7.5% 2.9% 2Q '24 mkt. share % 40.5 59.5 3Q '24 mkt. share % 38.0 62.0 change -2.5 2.5 0 5000 10000 15000 20000 25000 30000 YTD '23 YTD '24 YTD '23 YTD '24 YTD '23 YTD '24 Hybrid BEV PHEV New vehicle registrations Franchised Direct ALTERNATIVE POWERTRAIN MARKET FIVE KEY TRENDS 1. 2. 3. 4. 5. BEV, PHEV, AND HYBRID MARKET SHARE Percent Share of Industry Registrations by Powertrain Type FRANCHISED DEALERSHIPS AND DIRECT SELLERS New Hybrid, BEV, and PHEV Registrations in San Diego County by Type of Selling Dealership Data sourced from Experian Automotive. Hybrid registrations exclude mild hybrids. The dark green areas in the graph show registrations by powertrain type for franchised dealerships. Sum of the green areas is 30,233 units, 67% of the overall total. Data sourced from Experian Automotive. Hybrid registrations exclude mild hybrids. Boosted by incentives, BEV share increased from 23.0% in 2Q ‘24 to 24.2% in 3Q. BEV market share increased by 0.8 points during the first nine months of this year vs. year earlier. BEV sales by franchised dealers increased 23.5% so far this year vs. 6.5% drop for direct sellers. Hybrid share was 15.4% during the first nine months of 2024 vs. 12.2% a year earlier. Toyota and Honda combined accounted for more than 67% of hybrid vehicle registrations YTD thru September YTD '23 YTD '24 Electric (BEV) 22.4% 23.2% Hybrid 12.2% 15.4% Plug In Hybrid (PHEV) 3.5% 3.9% Quarterly 2Q '24 3Q '24 Electric (BEV) 23.0% 24.2% Hybrid 15.5% 15.8% Plug In Hybrid (PHEV) 3.7% 3.9%
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