Third Quarter 2024 Page 7 ALTERNATIVE POWERTRAIN MARKET MAKES AND MODELS Data sourced from Experian Automotive. Hybrid registrations exclude mild hybrids. Top Five Brands by type of Powertrain Registrations for YTD ‘23 and ‘24 thru Sept. Market Share for Top 15 Selling BEVs, PHEVs, and Hybrids - YTD ‘24 thru Sept. 67% 7% -21% -15% -41% -20% -17% -15% 18% -14% -41% -9% 9% 16% 19% 26% 36% 38% 46% 160% Chevrolet Tesla Mercedes Ford Rivian Hyundai Audi BMW Nissan Kia % change - YTD '24 vs. YTD '23 % change - 3Q '24 vs. 2Q '24 56.7% 5.4% 5.2% 4.9% 4.0% 3.5% 2.6% 2.6% 2.2% 1.9% 11.1% Rank Brand YTD '23 Regs. YTD '24 Regs. % chg. YTD '24 Share 1 Tesla 15,408 14,086 -8.6% 56.7% 2 Hyundai 1,065 1,342 26.0% 5.4% 3 BMW 935 1,286 37.5% 5.2% 4 Ford 1,041 1,209 16.1% 4.9% 5 Kia 383 996 160.1% 4.0% 1 Toyota 729 1,171 60.6% 28.1% 2 Jeep 992 775 -21.9% 18.6% 3 Volvo 347 446 28.5% 10.7% 4 Lexus 202 380 88.1% 9.1% 5 Mazda 64 265 314.1% 6.4% 1 Toyota 5,028 7,911 57.3% 47.9% 2 Honda 3,081 3,165 2.7% 19.2% 3 Lexus 1,288 1,730 34.3% 10.5% 4 Hyundai 1,319 1,382 4.8% 8.4% 5 Ford 1,087 1,311 20.6% 7.9% B E V P H E V H Y B R I D Rank Model Type YTD '24 Share 1 Tesla Model Y BEV 20.5% 2 Tesla Model 3 BEV 7.1% 3 Toyota RAV4 Hybrid 5.8% 4 Honda CR-V Hybrid 4.6% 5 Toyota Camry Hybrid 2.7% 6 Toyota Corolla Hybrid 2.2% 7 Honda Accord Hybrid 2.2% 8 Ford Maverick Hybrid 2.2% 9 Toyota RAV4 PHEV 2.0% 10 Hyundai Ioniq 5 BEV 2.0% 11 Ford Mustang Mach-E BEV 1.7% 12 BMW i4 BEV 1.4% 13 Tesla Model X BEV 1.4% 14 Jeep Wrangler PHEV 1.4% 15 Rivian R1S BEV 1.4% % Change in BEV Registrations for Top 10 Brands YTD ‘24 thru Sept. vs. YTD ‘23 and 3Q ‘24 vs. 2Q ‘24 Brand Share of San Diego County BEV Market (%) YTD ‘24 thru September Observations » Kia had the largest % increase in BEV registrations during the first nine months of this year versus year earlier (up 160%). » BEV registrations increased from 2Q ‘24 to 3Q ‘24 for just three of the top 10 selling brands. » Tesla share of the BEV market was 56.7% so far this year.
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