Management/ Dealer Training The NCDA hosts a variety of important training seminars for dealers. Whether it’s learning about new laws, ensuring compliance with safety and environmental regulations, or finding new ways to improve employee relations, members learn from NCDA partners and industry experts. California Sales Training Academy The NCDA’s California Sales Training Academy (CSTA) has been graduating top-performing salespeople for more than 30 years. The CSTA’s ongoing marketing campaign draws new and eager talent to our industry by way of this unique training and job placement program. The CSTA course is offered for free to students and promotes professionalism in the retail automotive business with an emphasis on product knowledge, ethical behavior and customer service. At the conclusion of the four-day course, CSTA graduates have the knowledge to present and sell a car professionally, create referral business and develop a prospect base. Not only do CSTA dealer partners have the opportunity to hire new sales recruits enrolled in NCDA outreach, but they also have the possibility to send new hires to be trained on an ongoing basis. San Diego International Auto Show The San Diego International Auto Show® is owned and produced by the NCDA to the benefit of all members. Dealers, LMAs and manufacturers have this unique, once-a-year opportunity to showcase the latest and greatest that our industry has to offer, stimulating automobile sales throughout the county. Not only is the auto show the most effective marketing opportunity of the year for brands to engage tens of thousands of car buyers and influence purchase decisions, but net revenue from the show is also the primary funding source that enables the NCDA to provide all of the benefits enjoyed by its members. It’s Where the Cars are the Stars.® NCDA.COM 9
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