Pub. 9 2020-2021 Issue 2

22 San Diego Dealer Continued from page 21 Page 2 San Diego Auto Outlook 49.9% 53.9% 57.3% 60.9% 67.1% 69.5% 2016 2017 2018 2019 2020 YTD '21 18.1% 18.3% 21.1% 22.3% 22.5% 22.8% 2016 2017 2018 2019 2020 YTD '21 15.7 15.6 16.0 15.2 9.8 14.3 15.4 15.7 17.7 Q2 '19 Q3 '19 Q4 '19 Q1 '20 Q2 '20 Q3 '20 Q4 '20 Q1 '21 Q2 '21 Millions San Diego Auto Outlook Published by: Auto Outlook, Inc. PO Box 390, Exton, PA 19341 Phone: 610-640-1233 EMail: Editor: Jeffrey A. Foltz Information quoted must be attributed to San Diego Auto Outlook, published by Auto Outlook, Inc. on behalf of the New Car Dealers Association San Diego County, and must also include the statement: “Data Source: AutoCount Data from Experian.” Copyright Auto Outlook, Inc., July 2021 At Auto Outlook, we strive to provide sound and accurate analyses and forecasts based upon the data available to us. However, our forecasts are derived from third-party data and contain a number of assumptions made by Auto Outlook and its management, including, without limitation, the accuracy of the data compiled. As a result, Auto Outlook can make no representation or warranty with respect to the accuracy or com- pleteness of the data we provide or the forecasts or projections that we make based upon such data. Auto Outlook expressly disclaims any such warranties, and undue reliance should not be placed on any such data, forecasts, projections, or predictions. Auto Outlook undertakes no obligation to update or revise any predictions or forecasts, whether as a result of any new data, the occurrence of future events, or otherwise. San Diego County New Vehicle Market Dashboard MARKET PERFORMANCE DURING PAST TWO YEARS San Diego County Quarterly Registrations Seasonally Adjusted Annual Rate, Converted to Equivalent U.S. New Vehicle Market SAAR (millions of units) Data Source: AutoCount data from Experian. KEY TRENDS DURING PAST 5 YEARS Data Source: AutoCount data from Experian. The graph on the left provides an easily recognizable way to gauge the strength of the county market. It shows quarterly regis- trations based on a seasonally adjusted annual rate. These fig- ures are then indexed to SAAR sales figures for the U.S. new vehicle market. So just like in the national market, when the quarterly SAAR is above 17 mil- lion units, the county market is strong, 15 million is about av- erage, and below 13 million is weak. Quarterly registrations in the county reached 15.7 mil- lion units in the First Quarter of 2021 and approached 18 mil- lion in the Second Quarter. Light Truck Market Share 2016 thru 2020 and YTD ‘21 (June) Luxury Brand Market Share 2016 thru 2020 and YTD ‘21 (June) Light truck market share increased to 69.5% in the first half of this year. Luxury brand share has increased by 4.7 share points since 2016.