Pub. 9 2020-2021 Issue 2
PUB YR 9 2020-2021 | ISSUE 2 23 Covering Second Quarter 2021 Page 3 Mercedes 3.5% Hyundai 4.3% Subaru 4.7% Kia 4.7% Nissan 4.7% Tesla 5.5% Chevrolet 7.0% Ford 7.3% Honda 11.6% Toyota 19.1% Honda Accord 1.9% Tesla Model 3 2.2% Chevrolet Silverado 2.6% Toyota Camry 2.6% Honda CR-V 2.7% Toyota Corolla 2.9% Tesla Model Y 2.9% Toyota Tacoma 3.1% Honda Civic 3.3% Toyota RAV4 3.8% 0.5 1.0 1.5 2.0 Feb-13 May-13 Aug-13 Nov-13 Feb-14 May-14 Aug-14 Nov-14 Feb-15 May-15 Aug-15 Nov-15 Feb-16 May-16 Aug-16 Nov-16 Feb-17 May-17 Aug-17 Nov-17 Feb-18 May-18 Aug-18 Nov-18 Feb-19 May-19 Aug-19 Nov-19 Feb-20 May-20 Aug-20 Nov-20 Feb-21 May-21 Millions San Diego County New Vehicle Market Dashboard TRACKING ECONOMIC INDICATORS Total Employment in San Diego County Up $1.82 vs. year earlier MAY 2020 SU MO TU WE TH FR SA 15.6% Monthly Unemployment Rates in San Diego County APRIL 2021 SU MO TU WE TH FR SA 6.7% MAY 2021 SU MO TU WE TH FR SA 6.4% Average Hourly Earnings for All Workers in County - May 2021 $35.07 TOP TEN RANKINGS IN COUNTY MARKET University of Michigan Consumer Sentiment (U.S.) Key Values During Past 10 Years 10 year low - 55.7 (Aug. 2011) 10 year high - 101.4 (Mar. 2018) 12 month high - 101.0 (Feb. 2020) Sources: Bureau of Labor Statistics, University of Michigan, and U.S. Bureau of Econ. analysis. Data Source: AutoCount data from Experian. Total employment in San Diego County was 1.42 million in May of this year, up from the low-point in April of 2020, but still off from pre-pandemic levels. The county unem- ployment rate was 6.4% in May of this year. Debt service payments as a percent of disposable personal income declined to 8.2% in the First Quar- ter of this year, a positive sign that household debt is under control. Market Share for Top Ten Selling Brands in County Market YTD 2021 thru June Market Share for Top Ten Selling Models in County Market YTD 2021 thru June Most recent - 82.9 (May 2021) Debt Service Payments as a % of Disposable Personal Income (U.S.) 6.0 8.0 10.0 12.0 14.0 '09 '10 '11 '12 '13 '14 '15 '16 '17 '18 '19 '20 '21 Quarters shown for each year Continued on page 24
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