Pub. 9 2020-2021 Issue 2

PUB YR 9 2020-2021 | ISSUE 2 25 Covering Second Quarter 2021 Page 5 -21.5% -0.9% 18.3% 20.3% 25.4% 29.6% 30.0% 32.7% 36.9% 40.2% 46.0% 95.3% -81.5% -32.3% -3.7% 0.0% 22.6% 27.1% 45.1% 48.6% 49.1% 51.3% 54.4% 57.0% 1.2% 7.7% 15.1% 16.3% 19.7% 31.3% 46.8% 48.6% 66.9% 71.1% 86.6% -100.0% -75.0% -50.0% -25.0% 0.0% 25.0% 50.0% 75.0% 100.0% 125.0% Infiniti Mitsubishi Acura Subaru Mazda Honda Lexus Kia Nissan Toyota Hyundai Genesis FIAT Alfa Romeo MINI Maserati Jaguar BMW Volkswagen Volvo Mercedes Audi Porsche Land Rover Buick Lincoln Jeep Dodge Ford Ram GMC Tesla Chevrolet Chrysler Cadillac BRAND SCOREBOARD Most Brands Had Big Percentage Increases During 1st Half of ‘21 Percent Change in County New Retail Light Vehicle Registrations YTD 2021 thru June vs. YTD 2020 Industry registrations in the San Diego County new vehicle market were up sharply during the first six months of 2021, but there was still some varia- tion in how some brands fared. The graph below provides a comparative evaluation of brand sales performance in the county market. It shows the year-to-date percent change in registrations for each brand, organized by category (i.e., Domestic, European, and Asian). Data Source: AutoCount data from Experian. Domestic: Largest percent increases in first half of ‘21 vs. 20: Cadillac and Chrysler European Brands: Largest percent increases in first half of ‘21 vs. 20: Land Rover and Porsche Asian Brands: Largest percent increases in first half of ‘21 vs. 20: Genesis and Hyundai Continued on page 26