Pub. 9 2020-2021 Issue 2

26 San Diego Dealer Continued from page 25 Page 6 San Diego Auto Outlook Chevrolet, -2522 Ford, -2386 GMC, -1811 Jeep, -1686 Ram, -1430 Buick, -913 Hyundai, -563 Dodge, -494 Nissan, -439 Cadillac, -436 Lincoln, -293 Acura, -170 Chrysler, -148 Genesis, -10 Infiniti, -2 MINI, 58 Kia, 122 Subaru, 145 Volvo, 150 Porsche, 328 Land Rover, 402 Audi, 448 Volkswagen, 493 Mazda, 566 BMW, 608 Lexus, 617 Mercedes, 1008 Honda, 1530 Tesla, 2844 Toyota, 4121 -5,000 -2,500 0 2,500 5,000 Actual registrations minus target (county industry registrations times U.S. market share) BRAND PERFORMANCE IN COUNTY MARKET Toyota, Tesla, and Honda Strong Performers in County Market The graph below provides an indicator of brands that are popular in San Diego County (relative to the National standard), and those that are not. Here’s how it works: For the top 30 selling brands, each brand’s share of the U.S. market is multiplied by retail registrations in the county during the first six months of 2021. This yields a “target” for the county mar- ket. Target registrations are subtracted from actual registrations to derive the measurement of sales performance. Brands at the top of the graph (i.e., Toyota, Tes- la, Honda, and Mercedes) are relatively strong sellers in the county, with actual registrations exceeding calculated targets by large margins. For instance, Toyota registrations exceeded the target by 4,121 units. San Diego County Retail Market Performance based on registrations for YTD 2021 thru June Actual registrations minus target (county industry registrations times U.S. market share) TOP FIVE PERFORMING BRANDS 1. Toyota 2. Tesla 3. Honda 4. Mercedes 5. Lexus Data Source: AutoCount data from Experian.