Pub. 9 2020-2021 Issue 2
30 San Diego Dealer Page 10 San Diego Auto Outlook The table above shows new retail light vehicle (car and light truck) registrations in San Diego County. Figures are shown for the Second Quarters of 2020 and 2021, and year to date totals. The top ten ranked brands in each category are shaded yellow. Brand Registrations Report San Diego County New Retail Car and Light Truck Registrations Second Quarter Year to date thru June Registrations Market Share (%) Registrations Market Share (%) 2Q '20 2Q '21 % change 2Q '20 2Q '21 Change YTD '20 YTD '21 % change YTD '20 YTD '21 Change TOTAL 22,307 40,753 82.7 55,677 75,263 35.2 Cars 7,091 12,918 82.2 31.8 31.7 -0.1 19,509 22,951 17.6 35.0 30.5 -4.5 Light Trucks 15,216 27,835 82.9 68.2 68.3 0.1 36,168 52,312 44.6 65.0 69.5 4.5 Domestic Brands 6,608 10,800 63.4 29.6 26.5 -3.1 15,499 21,156 36.5 27.8 28.1 0.3 European Brands 3,281 6,216 89.5 14.7 15.3 0.6 8,282 11,636 40.5 14.9 15.5 0.6 Japanese Brands 10,511 19,624 86.7 47.1 48.2 1.1 26,950 35,563 32.0 48.4 47.3 -1.1 Korean Brands 1,907 4,113 115.7 8.5 10.1 1.6 4,946 6,908 39.7 8.9 9.2 0.3 Acura 199 414 108.0 0.9 1.0 0.1 586 693 18.3 1.1 0.9 -0.2 Alfa Romeo 48 35 -27.1 0.2 0.1 -0.1 124 84 -32.3 0.2 0.1 -0.1 Audi 359 819 128.1 1.6 2.0 0.4 1,024 1,549 51.3 1.8 2.1 0.3 BMW 652 1,197 83.6 2.9 2.9 0.0 1,748 2,222 27.1 3.1 3.0 -0.1 Buick 61 96 57.4 0.3 0.2 -0.1 163 165 1.2 0.3 0.2 -0.1 Cadillac 74 163 120.3 0.3 0.4 0.1 179 334 86.6 0.3 0.4 0.1 Chevrolet 1,401 2,723 94.4 6.3 6.7 0.4 3,139 5,239 66.9 5.6 7.0 1.4 Chrysler 50 141 182.0 0.2 0.3 0.1 149 255 71.1 0.3 0.3 0.0 Dodge 217 310 42.9 1.0 0.8 -0.2 515 599 16.3 0.9 0.8 -0.1 FIAT 9 3 -66.7 0.0 0.0 0.0 27 5 -81.5 0.0 0.0 0.0 Ford 2,172 2,922 34.5 9.7 7.2 -2.5 4,596 5,503 19.7 8.3 7.3 -1.0 Genesis 26 89 242.3 0.1 0.2 0.1 85 166 95.3 0.2 0.2 0.0 GMC 291 447 53.6 1.3 1.1 -0.2 609 894 46.8 1.1 1.2 0.1 Honda 2,642 5,054 91.3 11.8 12.4 0.6 6,726 8,714 29.6 12.1 11.6 -0.5 Hyundai 853 1,961 129.9 3.8 4.8 1.0 2,206 3,220 46.0 4.0 4.3 0.3 Infiniti 142 147 3.5 0.6 0.4 -0.2 381 299 -21.5 0.7 0.4 -0.3 Jaguar 33 90 172.7 0.1 0.2 0.1 124 152 22.6 0.2 0.2 0.0 Jeep 1,040 1,312 26.2 4.7 3.2 -1.5 2,077 2,391 15.1 3.7 3.2 -0.5 Kia 1,028 2,063 100.7 4.6 5.1 0.5 2,655 3,522 32.7 4.8 4.7 -0.1 Land Rover 190 388 104.2 0.9 1.0 0.1 549 862 57.0 1.0 1.1 0.1 Lexus 610 1,133 85.7 2.7 2.8 0.1 1,669 2,169 30.0 3.0 2.9 -0.1 Lincoln 79 109 38.0 0.4 0.3 -0.1 220 237 7.7 0.4 0.3 -0.1 Maserati 21 41 95.2 0.1 0.1 0.0 59 59 0.0 0.1 0.1 0.0 Mazda 681 1,324 94.4 3.1 3.2 0.1 1,732 2,172 25.4 3.1 2.9 -0.2 Mercedes 783 1,318 68.3 3.5 3.2 -0.3 1,788 2,666 49.1 3.2 3.5 0.3 MINI 102 134 31.4 0.5 0.3 -0.2 214 206 -3.7 0.4 0.3 -0.1 Mitsubishi 32 71 121.9 0.1 0.2 0.1 111 110 -0.9 0.2 0.1 -0.1 Nissan 1,033 2,011 94.7 4.6 4.9 0.3 2,586 3,540 36.9 4.6 4.7 0.1 Other 45 55 22.2 0.2 0.1 -0.1 113 128 13.3 0.2 0.2 0.0 Porsche 212 338 59.4 1.0 0.8 -0.2 439 678 54.4 0.8 0.9 0.1 Ram 517 712 37.7 2.3 1.7 -0.6 1,069 1,404 31.3 1.9 1.9 0.0 Subaru 1,216 1,866 53.5 5.5 4.6 -0.9 2,924 3,517 20.3 5.3 4.7 -0.6 Tesla 706 1,865 164.2 3.2 4.6 1.4 2,783 4,135 48.6 5.0 5.5 0.5 Toyota 3,956 7,604 92.2 17.7 18.7 1.0 10,235 14,349 40.2 18.4 19.1 0.7 Volkswagen 625 1,373 119.7 2.8 3.4 0.6 1,573 2,282 45.1 2.8 3.0 0.2 Volvo 202 425 110.4 0.9 1.0 0.1 500 743 48.6 0.9 1.0 0.1 Source: AutoCount data from Experian. Continued from page 29
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