Pub. 9 2020-2021 Issue 2

4 San Diego Dealer Vince Castro The collective voice the NCDA provides dealers, in cooperation with the California New Car Dealers Association (CNCDA) and the National Automobile Dealers Association (NADA), will prove invaluable once again as we work together to maintain a level playing field for all new vehicle retailers in California. I am honored and privileged to become chairman of the New Car Dealers Association San Diego County. My experience as a board member over the past several years has exceeded my expectations. I’ve seen firsthand the work that the NCDA does on behalf of San Diego County new car dealers; they deliver tremendous value, enabling us to stay focused on our complex, individual businesses. Never has that been more important than now, as we continue to face significant challenges to the dealer franchise model by disruptors to our industry. The collective voice the NCDA provides dealers, in cooperation with the California NewCar Dealers Association (CNCDA) and the National Automobile Dealers Association (NADA), will prove invaluable once again as we work together to maintain a level playing field for all new vehicle retailers in California. It is also important for us as dealers to support our 2022 San Diego International Auto Show after canceling the 2021 edition due to COVID-19. Not only does the auto show provide us with in-market customer leads, generate an increase in showroomtraffic, and influence purchase decisions for an entire year, but it also provides valuable local media coverage for our industry and funding for the association. This funding enables us to keep NCDA dues low and pay for your annual memberships in both the CNCDA and the NADA, not to mention the wide variety of other member benefits we enjoy. I look forward to representing our association and collaborating withmy fellow board members, the NCDA staff, and our 100+ San Diego County new car dealer members to ensure a bright future for our industry. I encourage you to reach out to me or any of the NCDA board members with any challenges or ideas you might have. CHAIRMAN’S LETTER