Pub. 4 2015-2016 Issue 1
18 San Diego Dealer San Diego County New Retail Car and Light Truck Registrations Most Recent Two Months YTD thru July* YTD Market share (thru July*) 6/14 & 7/14 6/15 & 7/15* % change 2014 2015 % change 2014 2015 change Industry Total 24,687 26,098 5.7% 83,844 90,604 8.1% Cars 14,839 14,789 -0.3% 50,334 51,805 2.9% 60.0 57.2 -2.8 Light Trucks 9,848 11,309 14.8% 33,510 38,799 15.8% 40.0 42.8 2.8 Japanese Brands 12,897 13,416 4.0% 43,431 46,730 7.6% 51.8 51.6 -0.2 Toyota 5,858 5,718 -2.4% 19,743 20,058 1.6% 23.5 22.1 -1.4 Honda 2,879 3,174 10.2% 9,947 11,205 12.6% 11.9 12.4 0.5 Nissan 2,430 2,594 6.7% 8,243 8,832 7.1% 9.8 9.7 -0.1 Other 1,730 1,930 11.6% 5,498 6,635 20.7% 6.6 7.3 0.7 Domestic Brands 6,041 6,622 9.6% 21,002 23,173 10.3% 25.0 25.6 0.6 General Motors 1,757 1,991 13.3% 5,863 6,697 14.2% 7.0 7.4 0.4 Ford 2,616 2,747 5.0% 9,464 9,932 4.9% 11.3 11.0 -0.3 Chrysler 1,582 1,752 10.7% 5,408 6,124 13.2% 6.5 6.8 0.3 Other 86 132 53.5% 267 420 57.3% 0.3 0.5 0.2 European Brands 3,872 4,069 5.1% 12,997 13,801 6.2% 15.5 15.2 -0.3 Volkswagen 1,373 1,470 7.1% 4,814 4,925 2.3% 5.7 5.4 -0.3 BMW 1,157 1,182 2.2% 3,754 3,962 5.5% 4.5 4.4 -0.1 Mercedes 745 845 13.4% 2,482 3,001 20.9% 3.0 3.3 0.3 Other 597 572 -4.2% 1,947 1,913 -1.7% 2.3 2.1 -0.2 Korean Brands 1,877 1,991 6.1% 6,414 6,900 7.6% 7.6 7.6 0.0 4.2% 6.6% 7.3% 7.1% 7.0% 7.2% 9.7% 9.7% 10.2% 8.1% 7.6% 5.4% 0.0% 2.0% 4.0% 6.0% 8.0% 10.0% 12.0% Aug-14 Sep-14 Oct-14 Nov-14 Dec-14 Jan-15 Feb-15 Mar-15 Apr-15 May-15 Jun-15 Jul-15* % change vs. year earlier Last month in period 10.3% 15.8% -4.7% 2.9% -10.0% -5.0% 0.0% 5.0% 10.0% 15.0% 20.0% U.S. County Cars Trucks San Diego Outlook Covering the San Diego County automotive market Data thru July 2015 Data Information All data represents new vehicle retail registrations in San Diego County and excludes fleet and wholesale transactions. Please keep in mind that monthly registration figures can oc- casionally be subject to fluctuations, resulting in over or under estimation of actual results. This usually occurs due to processing delays by governmental agencies. For this reason, the year-to-date figures will typically be more reflective of market results. Data Source: IHS Automotive. Released by: New Car Dealers Association San Diego County Percent Change in Three Month Moving Average of New Retail Registrations versus Same Period Year Earlier The graph above provides a clear picture of the trending direction of the county market. It shows the year- over-year percent change in the three month moving average of new retail light vehicle registrations. The three month moving average is less erratic than monthly registrations, which can fluctuate due to such factors as the timing of manufacturer incentive programs, weather and title processing delays by governmental agencies. *Figures for July 2015 were estimated by Auto Outlook. Data Source: IHS Automotive. Percent Change in County and U.S. New Retail Light Vehicle Markets YTD ‘15 thru July* vs. YTD 14 Brands included above: Domestic Brands: GM (Buick, Cadillac, Chevrolet, and GMC), Ford (Ford and Lincoln), Chrysler (Chrysler, Dodge, Jeep, and Ram). Japanese: Toyota (Toyota, Lexus, and Scion), Honda (Honda and Acura), Nissan (Nissan and Infiniti), Other (Mazda, Mitsubishi, and Subaru). European: VW (Audi, Bentley, Porsche, and Volkswagen), BMW (BMW, Rolls Royce, and MINI), MB (Mercedes Benz and smart), Other (Alfa Romeo, Aston Martin, Ferrari, Fiat, Jaguar, Land Rover, Lotus, Maserati, and Volvo). Korean: Hyundai and Kia. *Figures for July 2015 were estimated by Auto Outlook. Data Source: IHS Automotive. The graph above compares the change in new retail car and light truck registrations in both the area and U.S. markets. *Figures for July 2015 were estimated by Auto Outlook. Data Source: IHS Automotive.
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