Pub. 4 2015-2016 Issue 1

Summer 2015 19 San Diego County New Retail Light Vehicle Registrations Registrations Market share YTD '14 thru July YTD '15 thru July* % change YTD '14 thru July YTD '15 thru July* TOTAL 83,844 90,604 8% Acura 994 1,202 21% 1.2% 1.3% Audi 1,295 1,514 17% 1.5% 1.7% BMW 3,173 3,297 4% 3.8% 3.6% Buick 286 339 19% 0.3% 0.4% Cadillac 584 548 -6% 0.7% 0.6% Chevrolet 4,162 4,666 12% 5.0% 5.1% Chrysler 302 608 101% 0.4% 0.7% Dodge 1,338 1,342 0% 1.6% 1.5% FIAT 778 576 -26% 0.9% 0.6% Ford 9,153 9,547 4% 10.9% 10.5% GMC 831 1,128 36% 1.0% 1.2% Honda 8,953 10,023 12% 10.7% 11.1% Hyundai 3,236 3,267 1% 3.9% 3.6% Infiniti 696 750 8% 0.8% 0.8% Jaguar 145 105 -28% 0.2% 0.1% Jeep 2,855 3,099 9% 3.4% 3.4% Kia 3,178 3,639 15% 3.8% 4.0% Land Rover 507 645 27% 0.6% 0.7% Lexus 3,040 3,293 8% 3.6% 3.6% Lincoln 311 397 28% 0.4% 0.4% Mazda 2,610 2,998 15% 3.1% 3.3% Mercedes 2,334 2,889 24% 2.8% 3.2% MINI 566 649 15% 0.7% 0.7% Mitsubishi 310 399 29% 0.4% 0.4% Nissan 7,547 8,093 7% 9.0% 8.9% Other 361 373 3% 0.4% 0.4% Porsche 386 545 41% 0.5% 0.6% Ram 913 1,094 20% 1.1% 1.2% Subaru 2,569 3,200 25% 3.1% 3.5% Tesla 250 400 60% 0.3% 0.4% Toyota 16,703 16,747 0% 19.9% 18.5% Volkswagen 3,133 2,875 -8% 3.7% 3.2% Volvo 345 357 3% 0.4% 0.4% 0.0 5.0 10.0 15.0 20.0 Audi Mercedes Volkswagen Mazda Jeep Subaru BMW Hyundai Lexus Kia Chevrolet Nissan Ford Honda Toyota 1.5 2.8 3.7 3.1 3.4 3.1 3.8 3.9 3.6 3.8 5.0 9.0 10.9 10.7 19.9 1.7 3.2 3.2 3.3 3.4 3.5 3.6 3.6 3.6 4.0 5.1 8.9 10.5 11.1 18.5 Market Share YTD '15 thru July* YTD '14 thru July This report is sponsored by the New Car Dealers Association San Diego County (858-550-0080) and produced by Auto Outlook (800-206- 0102). Auto Outlook, Inc. is not responsible for management decisions based on the content of San Diego Auto Outlook. Copyright Auto Outlook, August 2015. Reproduction, including photocopying of this publication in whole or in part, is prohibited without the express permission of Auto Outlook, Inc. Any material quoted must be attributed to San Diego Auto Outlook, pub- lished by Auto Outlook, Inc. on behalf of the New Car Dealers Association San Diego County and must also include the statement: “Data Source: IHS Automotive.” San Diego Auto Outlook Data thru July 2015 County Market Share for Top 15 Selling Brands YTD ‘15 thru July* vs. YTD 14 Data source: IHS Automotive. Top ten ranked brands in each percent change category are shaded green. *Figures for July 2015 were estimated by Auto Outlook. Data source: IHS Automotive. *Figures for July 2015 were estimated by Auto Outlook.