Pub. 8 2019-2020 Issue 4

PUB YR 8 2019-2020 | ISSUE 4 23 Page 4 San Diego Auto Outlook 0.1 0.1 0.2 0.2 0.3 0.3 0.4 0.4 0.6 0.7 1.2 Alfa Romeo Land Rover Jeep Porsche Kia Volvo Hyundai Mercedes Ram Toyota Subaru Three Long Term Trends in San Diego County New Vehicle Market Trend ... The numbers ... Primary conclusion ... Alternative Powertrains Electric vehicle market share in the county has increased by 3.7 share points dur- ing the past three years. Hybrid vehicle share was up by two points. Light Trucks Light truck market share increased to 65.7% during the first nine months of 2020, up 13 points from 2017. New Vehicle Brands Five brands had market share in- creases of 0.4 of a point or higher: Subaru, Toyota, Ram, Mercedes, and Hyundai. Estimated Alternative Powertrain Share* — YTD ‘17 and ‘20, thru Sept. Brands with Largest Market Share Increases — YTD ‘17 to YTD ‘20 Data Source: AutoCount data from Experian. *Registrations by powertrain for vehicles equipped with multiple engine types were estimated by Auto Outlook. The estimates are based on model registrations compiled by Experian, and engine installation rates collected from other sources. The graph above showing largest market share increases excludes Tesla, since the Model 3 was introduced during 2017. Light Truck and Passenger Car Share — YTD ‘17 and ‘20, thru Sept. YTD 2017 YTD 2020 YTD '17 YTD '20 Hybrid 4.6% 6.6% Electric 2.3% 6.0% Plug In Hybrid 1.9% 1.7% 0.0% 2.0% 4.0% 6.0% 8.0% 10.0% 12.0% 14.0% 16.0% YTD '17 YTD '20 Cars, 47.3% Light Trucks, 52.7% Cars, 34.3% Light Trucks, 65.7% Continued on page 24