Pub. 8 2019-2020 Issue 4

PUB YR 8 2019-2020 | ISSUE 4 25 Page 6 San Diego Auto Outlook 2.9 3.0 3.8 4.1 5.1 5.8 8.8 8.9 26.7 26.7 0.0 5.0 10.0 15.0 20.0 25.0 30.0 Dodge Mazda Chevrolet Ford Volkswagen Hyundai Kia Nissan Honda Toyota Share of non luxury car market (%) 4.6 4.6 4.7 4.9 6.9 8.7 9.2 9.9 13.1 22.9 0.0 5.0 10.0 15.0 20.0 25.0 Mazda Kia Nissan Hyundai Jeep Subaru Chevrolet Honda Ford Toyota Share of non luxury light truck market (%) 1.6 1.7 2.6 3.2 3.7 7.4 9.1 12.9 14.1 38.0 0.0 10.0 20.0 30.0 40.0 Genesis Volvo Infiniti Porsche Acura Audi Lexus Mercedes BMW Tesla Share of luxury car market (%) 3.3 3.6 5.3 6.0 7.6 8.9 10.8 13.1 16.9 17.5 0.0 5.0 10.0 15.0 20.0 Infiniti Porsche Acura Volvo Land Rover Audi Tesla BMW Mercedes Lexus Share of luxury light truck market (%) BRAND SCOREBOARD — PART TWO Brand Market Share Leaders in Primary Segments Top 10 Non Luxury Car Brands in County Market YTD 2020 thru September Top 10 Luxury Car Brands in County Market YTD 2020 thru September Top 10 Non Luxury Truck Brands in County Market YTD 2020 thru September Top 10 Luxury Light Truck Brands in County Market YTD 2020 thru September Leading Car Brands Non Luxury: Toyota, Honda, and Nissan Luxury: Tesla, BMW, and Mercedes Leading Light Truck Brands Non Luxury: Toyota, Ford, and Honda Luxury: Lexus, Mercedes, and BMW Data Source: AutoCount data from Experian. Data Source: AutoCount data from Experian. Continued on page 26