Pub. 8 2019-2020 Issue 4
PUB YR 8 2019-2020 | ISSUE 4 29 Page 10 San Diego Auto Outlook The table above shows new retail light vehicle (car and light truck) registrations in San Diego County. Figures are shown for the Third Quarters of 2019 and 2020, and year to date totals. The top ten ranked brands in each category are shaded yellow. Brand Registrations Report San Diego County New Retail Car and Light Truck Registrations Third Quarter YTD thru September Registrations Market Share (%) Registrations Market Share (%) 3Q '19 3Q '20 % change 3Q '19 3Q '20 Change YTD '19 YTD '20 % change YTD '19 YTD '20 Change TOTAL 35,191 31,411 -10.7 104,239 87,088 -16.5 Cars 13,730 10,059 -26.7 39.0 32.0 -7.0 42,037 29,879 -28.9 40.3 34.3 -6.0 Light Trucks 21,461 21,352 -0.5 61.0 68.0 7.0 62,202 57,209 -8.0 59.7 65.7 6.0 Domestic Brands 9,295 8,541 -8.1 26.4 27.2 0.8 27,733 24,040 -13.3 26.6 27.6 1.0 European Brands 5,207 4,599 -11.7 14.8 14.6 -0.2 15,231 12,881 -15.4 14.6 14.8 0.2 Japanese Brands 17,551 15,507 -11.6 49.9 49.4 -0.5 52,761 42,457 -19.5 50.6 48.8 -1.8 Korean Brands 3,138 2,764 -11.9 8.9 8.8 -0.1 8,514 7,710 -9.4 8.2 8.9 0.7 Acura 315 294 -6.7 0.9 0.9 0.0 1,132 880 -22.3 1.1 1.0 -0.1 Alfa Romeo 102 47 -53.9 0.3 0.1 -0.2 291 171 -41.2 0.3 0.2 -0.1 Audi 572 555 -3.0 1.6 1.8 0.2 1,791 1,579 -11.8 1.7 1.8 0.1 BMW 1,096 827 -24.5 3.1 2.6 -0.5 3,263 2,575 -21.1 3.1 3.0 -0.1 Buick 90 69 -23.3 0.3 0.2 -0.1 291 232 -20.3 0.3 0.3 0.0 Cadillac 145 113 -22.1 0.4 0.4 0.0 421 292 -30.6 0.4 0.3 -0.1 Chevrolet 1,862 1,921 3.2 5.3 6.1 0.8 5,422 5,060 -6.7 5.2 5.8 0.6 Chrysler 134 67 -50.0 0.4 0.2 -0.2 409 216 -47.2 0.4 0.2 -0.2 Dodge 312 293 -6.1 0.9 0.9 0.0 872 808 -7.3 0.8 0.9 0.1 FIAT 36 4 -88.9 0.1 0.0 -0.1 113 31 -72.6 0.1 0.0 -0.1 Ford 2,964 2,395 -19.2 8.4 7.6 -0.8 8,603 6,991 -18.7 8.3 8.0 -0.3 Genesis 59 40 -32.2 0.2 0.1 -0.1 119 125 5.0 0.1 0.1 0.0 GMC 334 358 7.2 0.9 1.1 0.2 1,050 967 -7.9 1.0 1.1 0.1 Honda 4,332 3,614 -16.6 12.3 11.5 -0.8 13,385 10,340 -22.7 12.8 11.9 -0.9 Hyundai 1,371 1,311 -4.4 3.9 4.2 0.3 3,982 3,517 -11.7 3.8 4.0 0.2 Infiniti 277 192 -30.7 0.8 0.6 -0.2 918 573 -37.6 0.9 0.7 -0.2 Jaguar 83 79 -4.8 0.2 0.3 0.1 257 203 -21.0 0.2 0.2 0.0 Jeep 1,327 1,119 -15.7 3.8 3.6 -0.2 3,858 3,196 -17.2 3.7 3.7 0.0 Kia 1,708 1,413 -17.3 4.9 4.5 -0.4 4,413 4,068 -7.8 4.2 4.7 0.5 Land Rover 330 300 -9.1 0.9 1.0 0.1 1,044 849 -18.7 1.0 1.0 0.0 Lexus 1,131 979 -13.4 3.2 3.1 -0.1 3,525 2,648 -24.9 3.4 3.0 -0.4 Lincoln 150 102 -32.0 0.4 0.3 -0.1 408 322 -21.1 0.4 0.4 0.0 Maserati 43 20 -53.5 0.1 0.1 0.0 124 79 -36.3 0.1 0.1 0.0 Mazda 1,124 1,018 -9.4 3.2 3.2 0.0 3,214 2,750 -14.4 3.1 3.2 0.1 Mercedes 1,224 1,172 -4.2 3.5 3.7 0.2 3,435 2,960 -13.8 3.3 3.4 0.1 MINI 107 131 22.4 0.3 0.4 0.1 302 345 14.2 0.3 0.4 0.1 Mitsubishi 97 47 -51.5 0.3 0.1 -0.2 278 158 -43.2 0.3 0.2 -0.1 Nissan 1,959 1,541 -21.3 5.6 4.9 -0.7 5,903 4,127 -30.1 5.7 4.7 -1.0 Other 86 53 -38.4 0.2 0.2 0.0 251 166 -33.9 0.2 0.2 0.0 Porsche 253 227 -10.3 0.7 0.7 0.0 721 666 -7.6 0.7 0.8 0.1 Ram 591 647 9.5 1.7 2.1 0.4 1,767 1,716 -2.9 1.7 2.0 0.3 Subaru 1,801 1,682 -6.6 5.1 5.4 0.3 5,254 4,606 -12.3 5.0 5.3 0.3 Tesla 1,386 1,457 5.1 3.9 4.6 0.7 4,632 4,240 -8.5 4.4 4.9 0.5 Toyota 6,515 6,140 -5.8 18.5 19.5 1.0 19,152 16,375 -14.5 18.4 18.8 0.4 Volkswagen 986 894 -9.3 2.8 2.8 0.0 2,844 2,467 -13.3 2.7 2.8 0.1 Volvo 289 290 0.3 0.8 0.9 0.1 795 790 -0.6 0.8 0.9 0.1 Source: AutoCount data from Experian.
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