Pub. 12 2022 Issue 1

12 azbankers.org Growing your business and taking it to the next level is an exciting time. There are so many ways to grow your business, including hiring more people, obtaining new technology, expanding your space and creating a more robust digital presence. The question is, how do you know your business is ready? Here are the top five signs your business is ready to grow. 1. You have had at least three to five years of consistent financial growth Before you decide to grow your business, you want to make sure you are in a good place financially and have strong potential for long-term financial growth. While just one year of profits — gross income minus expenditures — shows your business is doing well, having at least three to five years of increases shows consistency and indicates financial sustainability in the future. Another financial indicator is that you have steady, positive cash flow, and your short-term financing is no longer keeping up with your business needs. For example, if you are selling inventory at record amounts with increasing profits, but your short-term financing is insufficient to fund your growth, you may be ready to expand. 2. You’re having a hard time meeting demand Having more demand than you can supply is a sure sign your business is doing well. However, many business owners mistake this for the only indicator they need to grow their business. Although it’s a strong indicator, it’s important to first determine if the high demand is temporary or if it’s sustainable for years to come. Similar to showing three to five years of financial growth, it’s important to show multiple years of high demand with reasonable belief demand will continue. If you’re not sure demand will be sustained, consider more temporary expansion options to meet demand right now. Examples of less permanent strategies to meet demand include leasing technology or workspace instead of buying and using subcontractors or freelancers instead of hiring employees. These allow you to test future demand without making a large investment upfront. 3. You have new market opportunities When assessing new market opportunities, it is important to first identify the strength of your industry. If you operate within an industry that is booming, it will be easier to grow your business. Conversely, if your industry is fading, expansion may be difficult because it might not be sustainable. However, a more stagnant industry could be an opportunity for your business to focus on expanding your product or service offerings. Another great way to identify if your business is ready for growth is to simply listen to your customers. Are they asking for more products, expanded service hours or additional locations? If they are, it can be a strong indicator it is time to grow to meet those new needs. Finally, is there a component in your supply chain you could begin producing yourself? By controlling your supply chain, you can reduce your costs and risks and ultimately increase profits. By Karl Klingenberg, Bankers Trust Five Signs Your Business Is Ready To Grow

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