www.GADA.com | 89 I.INTRODUCTION................90 II.APPLICABILITY . . . . . . . . . . . . . . . .90 III. RESPONSIBILITY 90 IV. FAIR BUSINESS PRACTICES ACT PROVISIONS 91 A. Common Violations [O.C.G.A. § 10-1-393(a) and (b)]. 91 B. Penalties for Violations [O.C.G.A. § 10-1-397] 92 V. PRINCIPLES AND PRECEDENTS . . . . . . . . . . . 92 VI. SPECIFIC POLICIES AND EXAMPLES 94 A. Credit Advertising Principles and Precedents . . . . . . . . . 94 Truth in Lending 94 “No Money Down” Advertising 95 Consumer Leasing Act/Truth in Leasing ...........95 “No Money Due at Lease Inception” Advertising 96 Special Finance Rates ................96 B. Price Representations . . . . . . . . . . . . . . . . 96 Specific Credit Scores ................96 Dealer Installed Options 97 Duration of Offers 97 Monroney Sticker 97 Unique/Special Sales Events 97 Wholesale/Wholesale Prices 98 Fleet Prices ...................98 Factory Prices/Factory Authorized Sale ...........98 Liquidation/Emergency Sales . . . . . . . . . . . . . . 98 Going Out of Business Sales 98 Auctions....................98 Use of the Word “Free” 99 “Guaranteed” or “Minimum” Trade-in Offers 99 VouchersandCoupons . . . . . . . . . . . . . . . . 99 Absorption of Sales Tax 99 Credit Approval Claims 100 Discounts on Used Cars 100 DiscountsonNewCars . . . . . . . . . . . . . . . . 100 Rebates ....................100 Special Incentive Programs 100 Factory Invoice ..................100 Dealer Cost/Dealer Invoice/Dead Cost Offers 101 Lifetime Warranties 101 “Money-Back” Guarantees . . . . . . . . . . . . . . . 101 “Number One Volume Dealer” or “Largest Dealer” Claims . . . . . . 101 Price Matching/Price Equaling Offers 101 “New”/“Demo” Vehicles 101 C.Availability...................102 D. Promotions: Contests, Giveaways, Sweepstakes, Gifts, Awards, Prizes and Prize Certificates 102 E. Sales Practices 105 Spot Delivery 105 Emission Inspection Fees not Permitted ...........105 Spanish Used Car Buyer’s Guides Required When Sales Conducted in Spanish 105 Internet Sales Practices 106 AUTO ADVERTISING ENFORCEMENT POLICIES
RkJQdWJsaXNoZXIy MTg3NDExNQ==