Page 4 Georgia Auto Outlook Domestic European Japanese Korean -2.0 -1.0 0.0 1.0 2.0 Change in share Domestic European Japanese Korean Jeep 3.6% GMC 4.1% Tesla 4.5% Nissan 5.8% Hyundai 6.2% Kia 7.2% Honda 8.0% Chevrolet 9.1% Ford 10.8% Toyota 14.3% Toyota Tacoma 1.9% Toyota Corolla 2.0% Honda CR-V 2.1% Ram Pickup 2.1% GMC Sierra 2.5% Toyota RAV4 2.7% Toyota Camry 2.8% Tesla Model Y 2.9% Chevrolet Silverado 3.5% Ford F-Series 4.3% Georgia New Vehicle Market Dashboard State Market Shares for Domestic, European, Japanese, and Korean Brands in First Half of ‘23 and change vs. 2022 YTD ‘23 share: 38.6% Up 0.4 points vs. ‘22 YTD ‘23 share: 10.1% Down 0.2 points vs. ‘22 YTD ‘23 share: 37.2% Down 1.8 points vs. ‘22 YTD ‘23 share: 14.1% Up 1.6 points vs. ‘22 MARKET SHARES BY BRAND SEGMENT Domestic and Korean brand shares have increased so far this year TOP TEN RANKINGS IN STATE MARKET Data sourced from Experian Automotive. Market Share for Top Ten Selling Brands in State Market YTD 2023 thru June Market Share for Top Ten Selling Models in State Market YTD 2023 thru June The graph above presents market share by brand category during the first six months of this year and the change in share versus the same period in 2022. Market share this year is reflected by the relative size of the circles (Domestic brands were highest at 38.6%). Change in share is depicted based on the location of the circles - increasing share is higher on the graph (i.e. Domestic and Korean brands). Sales gains for Tesla led to the increase for Domestic brands. Data sourced from Experian Automotive. THE GENERATOR 46
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