Page 8 Georgia Auto Outlook Brand Registrations Report Georgia New Retail Car and Light Truck Registrations Second Quarter YTD thru June Registrations Market Share (%) Registrations Market Share (%) 2Q '22 2Q '23 % change 2Q '22 2Q '23 Change YTD '22 YTD '23 % change YTD '22 YTD '23 Change TOTAL 86,773 87,163 0.4 174,831 171,493 -1.9 Cars 21,034 20,322 -3.4 24.2 23.3 -0.9 41,222 39,356 -4.5 23.6 22.9 -0.7 Light Trucks 65,739 66,841 1.7 75.8 76.7 0.9 133,609 132,137 -1.1 76.4 77.1 0.7 Domestic Brands 32,360 33,906 4.8 37.3 38.9 1.6 66,861 66,207 -1.0 38.2 38.6 0.4 European Brands 9,016 8,465 -6.1 10.4 9.7 -0.7 18,072 17,239 -4.6 10.3 10.1 -0.2 Japanese Brands 34,194 32,402 -5.2 39.4 37.2 -2.2 68,101 63,873 -6.2 39.0 37.2 -1.8 Korean Brands 11,203 12,390 10.6 12.9 14.2 1.3 21,797 24,174 10.9 12.5 14.1 1.6 Acura 919 943 2.6 1.1 1.1 0.0 1,604 1,775 10.7 0.9 1.0 0.1 Alfa Romeo 45 32 -28.9 0.1 0.0 -0.1 79 67 -15.2 0.0 0.0 0.0 Audi 876 1,090 24.4 1.0 1.3 0.3 1,817 2,224 22.4 1.0 1.3 0.3 BMW 2,522 2,276 -9.8 2.9 2.6 -0.3 5,124 4,796 -6.4 2.9 2.8 -0.1 Buick 623 781 25.4 0.7 0.9 0.2 1,108 1,492 34.7 0.6 0.9 0.3 Cadillac 739 721 -2.4 0.9 0.8 -0.1 1,337 1,491 11.5 0.8 0.9 0.1 Chevrolet 7,220 7,282 0.9 8.3 8.4 0.1 14,254 15,573 9.3 8.2 9.1 0.9 Chrysler 240 274 14.2 0.3 0.3 0.0 607 513 -15.5 0.3 0.3 0.0 Dodge 1,366 1,297 -5.1 1.6 1.5 -0.1 2,769 2,233 -19.4 1.6 1.3 -0.3 Ford 9,063 9,140 0.8 10.4 10.5 0.1 19,583 18,471 -5.7 11.2 10.8 -0.4 Genesis 597 563 -5.7 0.7 0.6 -0.1 1,254 1,162 -7.3 0.7 0.7 0.0 GMC 3,335 3,393 1.7 3.8 3.9 0.1 6,777 7,068 4.3 3.9 4.1 0.2 Honda 5,929 7,200 21.4 6.8 8.3 1.5 12,322 13,751 11.6 7.0 8.0 1.0 Hyundai 4,866 5,631 15.7 5.6 6.5 0.9 9,656 10,654 10.3 5.5 6.2 0.7 Infiniti 369 504 36.6 0.4 0.6 0.2 772 1,016 31.6 0.4 0.6 0.2 Jaguar 76 36 -52.6 0.1 0.0 -0.1 125 82 -34.4 0.1 0.0 -0.1 Jeep 4,352 3,294 -24.3 5.0 3.8 -1.2 8,658 6,163 -28.8 5.0 3.6 -1.4 Kia 5,740 6,196 7.9 6.6 7.1 0.5 10,887 12,358 13.5 6.2 7.2 1.0 Land Rover 270 374 38.5 0.3 0.4 0.1 626 777 24.1 0.4 0.5 0.1 Lexus 2,546 2,346 -7.9 2.9 2.7 -0.2 5,023 4,463 -11.1 2.9 2.6 -0.3 Lincoln 624 428 -31.4 0.7 0.5 -0.2 1,125 911 -19.0 0.6 0.5 -0.1 Maserati 39 41 5.1 0.0 0.0 0.0 79 67 -15.2 0.0 0.0 0.0 Mazda 1,772 1,471 -17.0 2.0 1.7 -0.3 3,161 2,873 -9.1 1.8 1.7 -0.1 Mercedes 2,222 1,810 -18.5 2.6 2.1 -0.5 4,278 3,697 -13.6 2.4 2.2 -0.2 MINI 111 169 52.3 0.1 0.2 0.1 301 363 20.6 0.2 0.2 0.0 Mitsubishi 406 428 5.4 0.5 0.5 0.0 796 851 6.9 0.5 0.5 0.0 Nissan 5,769 5,225 -9.4 6.6 6.0 -0.6 12,254 10,031 -18.1 7.0 5.8 -1.2 Other 79 110 39.2 0.1 0.1 0.0 151 249 64.9 0.1 0.1 0.0 Polestar 36 5 -86.1 0.0 0.0 0.0 57 17 -70.2 0.0 0.0 0.0 Porsche 366 399 9.0 0.4 0.5 0.1 818 820 0.2 0.5 0.5 0.0 Ram 2,722 2,133 -21.6 3.1 2.4 -0.7 6,015 4,082 -32.1 3.4 2.4 -1.0 Rivian 13 203 0.0 0.2 0.2 21 369 0.0 0.2 0.2 Subaru 2,272 2,270 -0.1 2.6 2.6 0.0 4,636 4,540 -2.1 2.7 2.6 -0.1 Tesla 2,047 4,914 140.1 2.4 5.6 3.2 4,587 7,744 68.8 2.6 4.5 1.9 Toyota 14,212 12,015 -15.5 16.4 13.8 -2.6 27,533 24,573 -10.8 15.7 14.3 -1.4 Volkswagen 1,711 1,456 -14.9 2.0 1.7 -0.3 3,302 2,863 -13.3 1.9 1.7 -0.2 Volvo 679 713 5.0 0.8 0.8 0.0 1,335 1,314 -1.6 0.8 0.8 0.0 Data sourced from Experian Automotive. Top 10 in percent change are shaded yellow. The table shows new retail light vehicle (car and light truck) registrations in the Georgia market. Figures are shown for the 2nd Quarters of ‘22 and ‘23, and year to date totals thru June. The top ten ranked brands in each change category are shaded yellow. THE GENERATOR 50
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