ON MYmind When lawmakers and regulators are considering bills or rules that are potentially harmful to dealers, dealers turn to GADA. You may be upset, worried and sometimes even downright angry. Thanks to decades of hard work by dealers and association leadership, GADA has established strong connections and a solid reputation with many state legislators. Like operating your dealerships, it takes constant work and financial support for GADA to keep its mission to serve Georgia’s franchised dealers on a successful path. Every year, as part of our annual dues billing, GADA requests a minimum contribution to our political action committee, Committee of Automotive Retail Dealers, aka CARD. To be clear, annual dues are used to pay the operating expenses of GADA but dues are not, nor can they be used for, political contributions. Year to year, member participation in CARD ranges from about 30-50%. When there is a crisis, it seems more dealers contribute. Buy why wait for a crisis? With a constantly changing industry and unpredictable politics, 30-50% participation doesn’t cut it. A $500 contribution is a small price to pay to help defend against dangers to your livelihood. The need for 100% participation not only holds true for LEA KIRSCHNER GADA PRESIDENT AND CEO PRESIDENT’S MESSAGE THE GENERATOR 6
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