Second Quarter 2024 Page 3 8.8% 8.0% 7.2% 6.0% 5.7% 5.1% 5.1% 4.9% 4.8% 4.2% 3.6% 3.4% 3.2% 0.9% 0.7% 0.4% 0.1% -0.3% -1.2% -7.0% KEY TRENDS IN GEORGIA NEW VEHICLE MARKET Market Share by Type of Vehicle Combining the blue and orange sections in the graph above corresponds to the standard industry definition of light trucks. Small crossovers are broken out, however, since many are more similar to compact hatchbacks than to trucks. Light truck share (excluding small CUVs) was 56.9% so far this year vs. the 56.6% share in the U.S. Data sourced from Experian Automotive. Japanese brand market share in the state was higher than U.S. levels: 40.4% vs. 39.9%. State Domestic brand share (which includes Tesla and Rivian) was 36.7% in the first half of this year. Korean brands accounted for a higher share of the state market than in the Nation. Data sourced from Experian Automotive. VEHICLE AND BRAND SEGMENTS - State AND U.S. (YTD ‘24 thru June) Domestic, European, Japanese, & Korean Brand Share COMPARISON OF STATE MARKETS Percent Change in New Retail Light Vehicle Registrations - YTD 2024 thru June vs. YTD 2023 Data sourced from Experian Automotive. 56.9% 56.6% 21.1% 24.7% 22.0% 18.7% 0.0% 25.0% 50.0% 75.0% 100.0% State U.S. Light trucks (excl. Small CUVs) Small CUVs Passenger Cars 40.4% 39.9% 36.7% 38.8% 13.0% 10.9% 9.9% 10.4% 0.0% 25.0% 50.0% 75.0% 100.0% State U.S. Japanese Domestic Korean European Observations and Key Facts • Georgia registrations increased 3.2% in the first half of this year, about average vs. other markets. The Oregon market improved by 8.8%. • BEV market share in Georgia was 6.8% vs. 8.5% in the Nation. BEV penetration was highest in California- 23.1% • Toyota was the best-selling brand in the state during the first six months of this year and was also the leader in 12 out of the other 20 markets. Highest share for Toyota was in Oregon (24.1%).
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