Second Quarter 2024 Page 5 Subaru, -4018 Chevrolet, -1871 Mazda, -1861 Tesla, -1845 Honda, -1512 Jeep, -1280 Volkswagen, -933 Buick, -461 Cadillac, -350 Ram, -314 Audi, -255 Lincoln, -175 Porsche, -55 Volvo, -48 Rivian, -5 Mercedes, 11 Land Rover, 16 Acura, 78 Infiniti, 79 Mitsubishi, 117 Genesis, 452 GMC, 521 BMW, 608 Dodge, 825 Ford, 1228 Lexus, 1461 Hyundai, 1562 Kia, 1798 Nissan, 2328 Toyota, 4326 -6,000 -3,000 0 3,000 6,000 Actual registrations minus target (state industry registrations times U.S. market share) Top 20 Selling Models during YTD '24 thru June - Market Share and % Change in Registrations vs. YTD '23 State % chg. State % chg. Rank Model Share % '23 to '24 Rank Model Share % '23 to '24 1 Ford F-Series 4.4 5.2 11 Nissan Rogue 1.6 11.6 2 Chevrolet Silverado 3.5 3.6 12 Kia Telluride 1.3 -15.4 3 Toyota RAV4 3.4 29.0 13 Honda Accord 1.2 -23.3 4 Toyota Camry 3.0 11.7 14 Lexus RX 1.2 37.7 5 Honda CR-V 2.7 32.8 15 Nissan Sentra 1.2 26.7 6 Toyota Corolla 2.6 34.9 16 Toyota Tacoma 1.2 -34.5 7 Tesla Model Y 2.6 -6.0 17 Kia Sportage 1.2 -5.8 8 GMC Sierra 2.4 0.7 18 Hyundai Tucson 1.2 -23.4 9 Ram Pickup 1.8 -15.2 19 Toyota Tundra 1.2 24.7 10 Honda Civic 1.7 34.3 20 Toyota 4Runner 1.1 41.4 BRANDS AND MODELS TOP SELLING MODELS Table on the left presents the top 20 selling models in the state during the first six months of this year. Share of industry registrations and the percent change versus the same period a year earlier is also shown. Models with the five largest percentage increase are shaded blue. Data sourced from Experian Automotive. The graph below provides an indicator of brands that are popular in Georgia (relative to the National standard), and those that are not. Here’s how it works: For the top 30 selling brands, each brand’s share of the U.S. market is multiplied by industry retail registrations in the state during the first six months of 2024. This yields a “target” for the state market. Target registrations are subtracted from actual registrations to derive the measurement of sales performance. Brands at the top of the graph (i.e., Toyota, Nissan, Kia, Hyundai, and Lexus) are relatively strong sellers in the state, with actual registrations exceeding calculated targets by large margins. For instance, Toyota registrations exceeded the target by 4,326 units. BRAND SALES PERFORMANCE Georgia Retail Market Performance based on registrations during YTD 24 thru June Actual registrations minus target (state industry registrations times U.S. market share) Data sourced from Experian Automotive. 1. Toyota 2. Nissan 3. Kia 4. Hyundai 5. Lexus
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