Page 8 Georgia Auto Outlook Brand Registrations Report Georgia New Retail Car and Light Truck Registrations Second Quarter Year to date thru June Registrations Market Share (%) Registrations Market Share (%) 2Q '23 2Q '24 % change 2Q '23 2Q '24 Change YTD '23 YTD '24 % change YTD '23 YTD '24 Change TOTAL 94,669 94,087 -0.6 178,986 184,630 3.2 Cars 22,051 21,046 -4.6 23.3 22.4 -0.9 41,049 40,651 -1.0 22.9 22.0 -0.9 Light Trucks 72,618 73,041 0.6 76.7 77.6 0.9 137,937 143,979 4.4 77.1 78.0 0.9 Domestic Brands 36,732 34,747 -5.4 38.8 36.9 -1.9 69,084 67,753 -1.9 38.6 36.7 -1.9 European Brands 9,156 9,012 -1.6 9.7 9.6 -0.1 17,914 18,306 2.2 10.0 9.9 -0.1 Japanese Brands 35,390 37,897 7.1 37.4 40.3 2.9 66,817 74,581 11.6 37.3 40.4 3.1 Korean Brands 13,391 12,431 -7.2 14.1 13.2 -0.9 25,171 23,990 -4.7 14.1 13.0 -1.1 Acura 1,011 882 -12.8 1.1 0.9 -0.2 1,846 1,785 -3.3 1.0 1.0 0.0 Alfa Romeo 35 23 -34.3 0.0 0.0 0.0 73 59 -19.2 0.0 0.0 0.0 Audi 1,182 909 -23.1 1.2 1.0 -0.2 2,308 2,122 -8.1 1.3 1.1 -0.2 BMW 2,525 2,446 -3.1 2.7 2.6 -0.1 5,030 5,189 3.2 2.8 2.8 0.0 Buick 840 925 10.1 0.9 1.0 0.1 1,548 1,755 13.4 0.9 1.0 0.1 Cadillac 791 797 0.8 0.8 0.8 0.0 1,561 1,617 3.6 0.9 0.9 0.0 Chevrolet 7,917 8,501 7.4 8.4 9.0 0.6 16,223 16,720 3.1 9.1 9.1 0.0 Chrysler 315 187 -40.6 0.3 0.2 -0.1 554 367 -33.8 0.3 0.2 -0.1 Dodge 1,426 1,423 -0.2 1.5 1.5 0.0 2,361 2,518 6.6 1.3 1.4 0.1 Ford 9,978 10,190 2.1 10.5 10.8 0.3 19,323 20,154 4.3 10.8 10.9 0.1 Genesis 610 588 -3.6 0.6 0.6 0.0 1,207 1,249 3.5 0.7 0.7 0.0 GMC 3,687 3,981 8.0 3.9 4.2 0.3 7,366 7,450 1.1 4.1 4.0 -0.1 Honda 7,842 8,232 5.0 8.3 8.7 0.4 14,392 16,019 11.3 8.0 8.7 0.7 Hyundai 6,077 5,965 -1.8 6.4 6.3 -0.1 11,098 11,423 2.9 6.2 6.2 0.0 Infiniti 546 388 -28.9 0.6 0.4 -0.2 1,055 816 -22.7 0.6 0.4 -0.2 Jaguar 38 33 -13.2 0.0 0.0 0.0 84 86 2.4 0.0 0.0 0.0 Jeep 3,591 2,635 -26.6 3.8 2.8 -1.0 6,466 5,012 -22.5 3.6 2.7 -0.9 Kia 6,704 5,877 -12.3 7.1 6.2 -0.9 12,866 11,317 -12.0 7.2 6.1 -1.1 Land Rover 405 576 42.2 0.4 0.6 0.2 809 1,176 45.4 0.5 0.6 0.1 Lexus 2,567 3,064 19.4 2.7 3.3 0.6 4,678 6,354 35.8 2.6 3.4 0.8 Lincoln 458 585 27.7 0.5 0.6 0.1 939 1,128 20.1 0.5 0.6 0.1 Maserati 43 27 -37.2 0.0 0.0 0.0 69 59 -14.5 0.0 0.0 0.0 Mazda 1,603 1,314 -18.0 1.7 1.4 -0.3 3,007 2,890 -3.9 1.7 1.6 -0.1 Mercedes 1,942 1,808 -6.9 2.1 1.9 -0.2 3,831 3,608 -5.8 2.1 2.0 -0.1 MINI 175 163 -6.9 0.2 0.2 0.0 369 366 -0.8 0.2 0.2 0.0 Mitsubishi 457 529 15.8 0.5 0.6 0.1 881 1,088 23.5 0.5 0.6 0.1 Nissan 5,734 5,966 4.0 6.1 6.3 0.2 10,518 11,033 4.9 5.9 6.0 0.1 Polestar 5 16 220.0 0.0 0.0 0.0 17 50 194.1 0.0 0.0 0.0 Porsche 416 403 -3.1 0.4 0.4 0.0 837 737 -11.9 0.5 0.4 -0.1 Ram 2,348 1,524 -35.1 2.5 1.6 -0.9 4,312 3,589 -16.8 2.4 1.9 -0.5 Rivian 218 321 47.2 0.2 0.3 0.1 386 588 52.3 0.2 0.3 0.1 Subaru 2,445 2,266 -7.3 2.6 2.4 -0.2 4,711 4,466 -5.2 2.6 2.4 -0.2 Tesla 5,116 3,571 -30.2 5.4 3.8 -1.6 7,947 6,672 -16.0 4.4 3.6 -0.8 Toyota 13,185 15,256 15.7 13.9 16.2 2.3 25,729 30,130 17.1 14.4 16.3 1.9 Volkswagen 1,560 1,877 20.3 1.6 2.0 0.4 2,966 3,341 12.6 1.7 1.8 0.1 Volvo 759 595 -21.6 0.8 0.6 -0.2 1,361 1,267 -6.9 0.8 0.7 -0.1 Other 118 244 106.8 0.1 0.3 0.2 258 430 66.7 0.1 0.2 0.1 Data sourced from Experian Automotive. Top 10 in percent change are shaded yellow. The table shows new retail light vehicle (car and light truck) registrations in the Georgia market. Figures are shown for the Second Quarters of ‘23 and ‘24, and year to date totals. The top ten ranked brands in each change category are shaded yellow.
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